When Search Meets Web Usability

Adam Churchill

December 10th, 2009

Your organization spends considerable resources to get people to come to your site. Does your site do what it needs to once they get there?

Your users’ experience is a fluid event that frequently starts someplace like Google and, if you’re lucky, ends with them accomplishing their objective at your site. The goal is to make that event seamless and as natural as possible. Unfortunately, few sites achieve that.

In our December 16 UIE Virtual Seminar, world-renowned SEO and web-usability expert, Shari Thurow, will show you how to tie together your team’s search engine optimization projects with your site’s usability efforts.

Shari has put together a fabulous quick preview of her presentation. You should watch it now.

It’s not an accident we turned to Shari Thurow when we wanted to talk about how to optimize a site’s usability to produce great search results. She’s the leading expert on what it takes to make a web site search-engine friendly, enhancing the user’s experience.

We love her new book, When Search Meets Web usability, which she co-wrote with Nick Musica. Want your own copy? We finagled a 35% discount off of this book (plus Free Shipping!) for the UIE audience. How cool is that? Just use the promotion code SEARCH when you purchase from the PeachPit/New Riders web site.

This webinar will help you bridge the gap between the web search engine and your site. You’ll learn techniques and tricks that will increase conversions, satisfaction, and your users’ success. Register your team today!

How do you deliver the best search experience to your site’s users? We want to hear what you’re doing. Leave us your thoughts below.

2 Responses to “When Search Meets Web Usability”

  1. Kris Says:

    The link to the book on Peach Pit is broken. :)

    This is the one: http://www.peachpit.com/store/product.aspx?isbn=0321605896

  2. Adam Says:

    Thanks for the catch, Kris. It’s fixed.

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