A couple of days ago, I had the honor to once again see Kristina Halvorson inspire a gathering of developers and designers. Wedged between sessions on CSS3 and HTML5, Kristina introduced the crowd to the world of Content Strategy. And the audience loved it! It’s no surprise why. After all, content is the substance that [...]

Companies and agencies spend months and millions of dollars on how they’ll deliver content online, yet allocate very few resources toward creating and governing the content itself. Our users deserve more than the last-minute content they often get stuck with. And you have the power to change that. It’s time to take charge and manage [...]

One of the benefits of creating your own conferences is the ability to choose from a wide variety of industry experts. We’re pretty picky on who gets to speak. I’ve attended hundreds of conferences scoping out speakers who delight the audience while providing invaluable content. Then, I consider if they are the right fit for [...]

It’s becoming common to see behavioral cues in everyday web applications. Stephen Anderson is the first person we think of when it comes to these kinds of interactions. Stephen is an independent consultant and creator of the Mental Notes, a set of reference cards with design insights from the world of psychology.

Stephen is one of the most popular speakers at the Web App Masters Tour and we want to share a sample of his talk, Designing Seductive Business Apps.

In January 2009, I wrote about how changing a button increased a major e-commerce site’s revenue by $300 million dollars ($300 Million Button). The article quickly became one of the most popular articles we’ve ever published. People love the fact that a small design change could be linked to a huge increase in revenues. It’s [...]

We tell our clients this constantly: the organizations who are most successful are the ones who are on intimate terms with how and why their customers use their product. But how? To answer that question, we invited our friend Steve Portigal to host a UIE Virtual Seminar recently on the topic of interviewing. In this podcast we revisit the topic and answer several remaining questions from his seminar.

The world of user experience design is made up of many disciplines. On the list, there is information architecture, usability testing, visual design, interactive design, copywriting, and prototyping (and this is just a sample of the list). At a minimum you need an understanding of the principles of these disciplines and often you need to [...]

When was the last time you witnessed a web site redesign live at a conference? It’s exactly what Jason Fried of 37signals did in Minneapolis at the Web App Masters Tour. Jason shared with the audience the last 4 days of redesign that their Basecamp product went through. What’s unique about their process, is how [...]