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	<title>Comments on: UIEtips: The Magic Behind Amazon&#8217;s 2.7 Billion Dollar Question</title>
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	<link>http://www.uie.com/brainsparks/2010/05/14/uietips-the-magic-behind-amazons-2-7-billion-dollar-question/</link>
	<description>UIE\'s latest insights on the world of design</description>
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		<title>By: Julian Pscheid</title>
		<link>http://www.uie.com/brainsparks/2010/05/14/uietips-the-magic-behind-amazons-2-7-billion-dollar-question/comment-page-1/#comment-151041</link>
		<dc:creator>Julian Pscheid</dc:creator>
		<pubDate>Thu, 20 May 2010 05:51:09 +0000</pubDate>
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		<description>I had the pleasure of watching your presentation in Portland today about the lessons from Amazon.com. This being one of the lessons provided some really interesting insight. Keep up the great work!</description>
		<content:encoded><![CDATA[<p>I had the pleasure of watching your presentation in Portland today about the lessons from Amazon.com. This being one of the lessons provided some really interesting insight. Keep up the great work!</p>
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		<title>By: Haavard</title>
		<link>http://www.uie.com/brainsparks/2010/05/14/uietips-the-magic-behind-amazons-2-7-billion-dollar-question/comment-page-1/#comment-151033</link>
		<dc:creator>Haavard</dc:creator>
		<pubDate>Tue, 18 May 2010 10:53:44 +0000</pubDate>
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		<description>Great article. Reg:

&quot;One of the first enhancements was to use Ajax instead of a page refresh when the user pressed the Yes or No button. This simple change of removing the page refresh dramatically increased the likelihood a user would vote on more reviews.&quot;

Do you (uie) know exactly how large the increase was?

I would really like som figures here because I working on a presentation on rich interfaces so it would be very handy to be precise on this.</description>
		<content:encoded><![CDATA[<p>Great article. Reg:</p>
<p>&#8220;One of the first enhancements was to use Ajax instead of a page refresh when the user pressed the Yes or No button. This simple change of removing the page refresh dramatically increased the likelihood a user would vote on more reviews.&#8221;</p>
<p>Do you (uie) know exactly how large the increase was?</p>
<p>I would really like som figures here because I working on a presentation on rich interfaces so it would be very handy to be precise on this.</p>
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