UIEtips: The Discipline of Content Strategy

Jared Spool

May 26th, 2010

A couple of days ago, I had the honor to once again see Kristina Halvorson inspire a gathering of developers and designers. Wedged between sessions on CSS3 and HTML5, Kristina introduced the crowd to the world of Content Strategy. And the audience loved it!

It’s no surprise why. After all, content is the substance that draws and keeps the users at the site. It’s what sells our products, describes our services, and provides our support. And it’s what teams struggle with the most.

When you break it down, the elements behind content strategy, such as information architecture, copywriting, search engine optimization, and content management, are not new. But they’ve never been combined into a strategy before, where teams can plan and execute the necessary activities to keeping great content up-to-date and working for the user.

In today’s UIEtips, you can read a great article Kristina wrote on just this topic, The Discipline of Content Strategy. It’s a fabulous introduction to what content strategy is and how you can start to make it work for you. I know you’ll enjoy it.

Read the article, The Discipline of Content Strategy.

We’re thrilled to have Kristina tell us all about Content Strategy in her upcoming June 3 UIE Virtual Seminar, Content Strategy: Maximizing a Business Asset. I can tell you, from first-hand experience, you’ll be just as inspired as everyone else to employ a sound strategy and get your content under control. Kristina will show you how.

Are you struggling with keeping your content under control? What have you tried? Share your content strategy experiences below.

One Response to “UIEtips: The Discipline of Content Strategy”

  1. Busy Times for Content Strategy - Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior Says:

    [...] spreading the word to a wider audience. Luminaries of the web design industry, such as Jared Spool and Jeffrey Zeldman, are talking about Content Strategy and that’s bound to help attract the [...]

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