Archive for June, 2010

UIEtips: Gradual Engagement Boosts Twitter Sign-Ups by 29%

Here’s one way to try to get married: Go to a singles’ bar, walk up to every eligible candidate, stick out your hand, and ask, “Will you marry me?” Visit enough bars, talk to enough potential spouses, and, eventually, someone will say yes. At least that’s the theory behind the method. Interestingly, many web-based applications [...]

Userability Podcast #18 – Is Virginia, Is Not Virginia

Joe Sokohl calls in with a question about using distributed teams on UX projects. Robert Hoekman and Jared Spool have plenty to say on the topic!

Want a Sneak Peek at What We’ve Been Working On?

We’ve been working so hard on this for so long, it’s hard to believe we’re almost ready. In the next few weeks, we’ll publish the final program for the User Interface Fifteen Conference. We’ve been working on this program for almost a year and it’s awesome to see it come together. It’ll be great when [...]

Web App Masters: A Simple Ladder of Engagement

Clearly, Twitter has taken off like a wild fire. Current figures say there are 190 million users. An impressive number, but could it be higher? At the Web App Masters Tour in Philadelphia, Mark Trammell of Twitter shows us how Twitter helps one-time users become loyal repeaters. Mark shared the project’s successes and failures, and [...]

On Curation and Curators: Skills vs. Roles

On the Content Strategy Mailing List there’s been a discussion about using the term curation. Amy Thibodeau asked if people were comfortable using it, and several folks mentioned it was working well to communicate what they were trying to accomplish with their content strategy. Amy responded to people’s enthusiasm with this interesting point: “For me [...]

Hey AIGA: 1996 called. They want their online pub tool back.

The AIGA recently published the online version of their 2009 Salary Survey. I was really disappointed with their 1996 approach to the salary survey. The AIGA is filled with talented designers, yet they opted for an impossible-to-use book reader to display their hard work. Locking the survey up in a proprietary, unusable reader was a [...]

UIEtips: Are You Really Prepared for Your Usability Study? The Three Steps for Success

Usability testing is a powerful tool. It guides the design of products. It informs us on the behaviors and expectations of users. And it gives teams a way to measure how close they are to achieving their goals. Our clients recognize that usability testing is still the most effective way to ensure their designs meet [...]

We’re Breaking Up The Band – Last Stop for Masters Tour

We’re breaking up the band. With one stop to go, we’re already considering the UIE Web App Masters Tour a huge success. Hundreds of web application designers, from all across the US and Europe, and as far away as Japan, Egypt, and South Africa, have found inspiration from our world-class experts. Fortunately, there’s one more [...]

A Link Labeled “Products” (or “Solutions” or “Clients”) is a Bad Idea

The other day, I listened to a fascinating interview that John Jantsch conducted with Vanessa Fox, author of Marketing In The Age of Google. Listening to her, I got this idea about links like “Products”, which we see on a lot of corporate sites. Vanessa was talking about these words from an SEO perspective, explaining [...]

Userability Podcast #17 – My Stylish Idaho

Hugh Griffith from Boise asks Jared and Robert, what happens when you swap radio buttons and checkboxes with more stylish graphic replacements?