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	<title>Comments on: UIEtips: Gradual Engagement Boosts Twitter Sign-Ups by 29%</title>
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		<title>By: Future of Web Design Conference &#124; The Logo Creator&#39;s Blog</title>
		<link>http://www.uie.com/brainsparks/2010/06/29/uietips-twitter-sign-ups/comment-page-1/#comment-151707</link>
		<dc:creator>Future of Web Design Conference &#124; The Logo Creator&#39;s Blog</dc:creator>
		<pubDate>Tue, 13 Jul 2010 01:34:38 +0000</pubDate>
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		<description>[...] UIEtips: Gradual Engagement Boosts Twitter Sign-Ups by 29% » UIE &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] UIEtips: Gradual Engagement Boosts Twitter Sign-Ups by 29% » UIE &#8230; [...]</p>
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		<title>By: Alper</title>
		<link>http://www.uie.com/brainsparks/2010/06/29/uietips-twitter-sign-ups/comment-page-1/#comment-151644</link>
		<dc:creator>Alper</dc:creator>
		<pubDate>Thu, 01 Jul 2010 22:31:35 +0000</pubDate>
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		<description>I don&#039;t really see that as a form of gradual engagement —the first page stays the same, still ‘will you marry me?’ It definitely *is* a clear improvement of the signup flow to activate and engage a higher percentage of users after signup.

The Tripit example is already better, but better still would be to completely reconsider why somebody needs an account on your site in the first place to do stuff. You can offer a large part of your functionality —much larger than you would think— to anonymous users or users on temporary sessions. You only need to ask them for an e-mail address (let alone a confirmation) after they have gotten some value out of your site and it has become imperative for deeper engagement that you can reliably identify them in the future.

We did this because we wanted to remove every possible obstacle in the convert-action flow. Mind though, if you try to implement this, many engineers will give you “that&#039;s impossible” because 1. it is far outside of normal paradigms 2. most frameworks&#039; session systems are not suitable for this.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t really see that as a form of gradual engagement —the first page stays the same, still ‘will you marry me?’ It definitely *is* a clear improvement of the signup flow to activate and engage a higher percentage of users after signup.</p>
<p>The Tripit example is already better, but better still would be to completely reconsider why somebody needs an account on your site in the first place to do stuff. You can offer a large part of your functionality —much larger than you would think— to anonymous users or users on temporary sessions. You only need to ask them for an e-mail address (let alone a confirmation) after they have gotten some value out of your site and it has become imperative for deeper engagement that you can reliably identify them in the future.</p>
<p>We did this because we wanted to remove every possible obstacle in the convert-action flow. Mind though, if you try to implement this, many engineers will give you “that&#8217;s impossible” because 1. it is far outside of normal paradigms 2. most frameworks&#8217; session systems are not suitable for this.</p>
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