July 22nd, 2010
One of the common traps I see UX professionals fall into is believing there’s a right way and a wrong way to design things. We get too dogmatic, convincing ourselves there is a single ‘best practice’ that will yield the best results. Many of us are not open to the idea that different contexts and objectives need different, sometimes conflicting, practices.
Take, for example, the integration of user research into the design process. Many of us believe that, to achieve the best design, we need to use techniques like usability testing, field research, card sorting, and personas. While those techniques are useful, there are those among us who think that if you don’t do those things, your
project is automatically set up for failure.
In today’s UIEtips, I talk about how teams succeed even though they don’t use those tried-and-true techniques for user research. Instead, their success comes from the blasphemous practice of designing something for themselves—a practice I’ve been cleverly calling “Self Design.” Read today’s article if you want to see when self design can work and how to tell if it’s going to backfire on you.
Have you worked with teams that have successfully employed a self design approach? Have you seen it backfire? We’d love to hear your experiences. Share your thoughts below.Tweet