Missed the Masters Tour? You Can Still Experience It

Lauren Cramer

August 6th, 2010

On July 13 our new conference series, the Web App Masters Tour 2010 made its final stop. It was an ambitious task to organize a 2 day conference in 4 cities with 14 of the best and brightest in web application design.

We had to provide more than just inspiration. We needed to make sure attendees left with new tools, ideas and processes they could immediately implement. We needed to make sure that the conference was going to impact their day to day work. Improve it, refine it, energize it.

As we put together the Masters, we realized we had something really special. A group of people you’re unlikely to see present ever again at one single event.

We knew we hit the mark when we received comments like this.

“Absolutely one of the BEST conferences I’ve been to. Each speaker brought valuable lessons we can take away with us.” Philadelphia attendee

“First conference I’ve been to in a while where I was very glad I attended every presentation. Content quality was excellent.” Philadelphia attendee

“A great 2 days. I could build the rest of my career on what I learned at this conference.” Stan C

Even though we broke up the band, you can still experience the Tour

With the Tour Proceedings, you can listen to over 13 hours of audio from 12 sessions, view all the PDFs of the presentations, hear interviews with many of the speakers, and get discounts to their books.

Order your proceedings by August 31, and you’ll pay just $249 – $50 off the regular price. You’ll immediately get access to the proceedings and make an impact on your web applications.

You’ll hear from these Masters

Luke Wroblewski, author of Web Form Designs. Luke masterfully blended entertainment and information in his presentation. He focused on ways to improve web forms, where they need to grow and change, and what to consider when designing for mobile applications.

Bill Scott, co-author of Designing Web Interfaces. Bill showed us rich interaction design principles in action on several web applications. He explained his concept of interesting moments — opportunities to engage with the user, and that these moments can actually be mapped out in a grid.

Doug Bowman, creative director, Twitter. Doug gave us a fascinating look at how Twitter helps new and one-time users become loyal repeaters. He discussed how users fall into 3 main groups – curious, casual, committed/core and how they track the users in these groups.

Ken Kellogg, director of user research, Marriott. Ken told us what it takes to redesign a web site with dozens of internal stakeholders involved. He discussed how negotiation was an important tactic during the redesign and the importance of never harming the corporate cash cow.

Jason Fried, co-founder, and Ryan Singer, lead designer, 37signals. Both Jason and Ryan talked about solving design problems. Ryan takes a more hands-on approach and shows you the methods 37signals uses for designing—from low fidelity sketches to using Photoshop. He emphasizes the lack of wireframes and detailed designs. Jason’s approach is more around the dynamics of the team—their communication around a design and how ownership of a design evolves.

Hagan Rivers, co-founder, Two Rivers Consulting. Hagan’s session covered several ways of tackling navigation in web applications. She carefully details the four types of navigation to consider: local navigation, global navigation, cross navigation, and dashboard navigation. Hagan’s session was very in-depth and detailed.

Christian Crumlish, co-author of Designing Social Interfaces. Christian lead us on a journey around social design principles and patterns. His talk covered five social principles: pave the cowpaths, talk like a person, embrace openness, learn from games, and respect the ethical dimension. He then continued on with five social pattern groups and five social anti-patterns.

Stephen Anderson, creator of the Mental Notes cards. Stephen explained how to use psychological concepts to motivate users. He engaged the audience with exercises on how to make mundane tasks fun and engaging.

Jared Spool, founder, User Interface Engineering. Jared delighted attendees with two presentations on current findings from UIE research. In his first presentation, Jared discussed the importance of vision, feedback, and culture. His second presentation looked at the importance of creating an experience vision.

Julie Zhuo, designer, Facebook. Julie gave us an inside look at how designers at Facebook work. She covered Facebook’s design strategy of designing for the system, not the individual, and how design decisions are data focused. It was fascinating to hear how a team of 35 design for over 400 million users.

Get all the details on each presentation.

So What Are You Waiting For?

You’ll want to order before August 31 to save $50 and pay just $249. Ready to order? You won’t regret it. As soon as we receive your order, you’ll get the information to immediately access this bundle of goodness.

Web App Masters TourGet $50 off the Tour Proceedings when you order by 8/31/10. Learn more about the proceedings

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