Where Design & Marketing Meet

Adam Churchill

August 12th, 2010

The disciplines of experience design and marketing overlap, but sometimes the measurements for their success butt heads. You want your users to find exactly what they’re looking for, and for that content to be easily understood. Yet there’s conflict with marketing due to different goals and objectives, such as chasing paid search or other SEO objectives.

We’ve asked two uber-talented online marketing experts to show us a tool that will make both groups happy. Our next UIE Virtual Seminar, Produce a More Persuasive Site: Where Design & Marketing Meet with Bryan & Jeffrey Eisenberg, is happening Thursday, August 26, 2010.

Google gives us a standard you can employ to get others in your organization all on the same page, doing things you want them to do, to help you improve your site. It’s Google’s Quality Score.

The Eisenbergs will teach you that the Quality Score is based upon three elements: relevance, credibility, and navigation. Bryan & Jeffrey will share 7 perspectives to help you determine the relevance in your content. And they’ll give you 10 tips to improve your credibility, demonstrate value, and enhance the persuasiveness of your navigation.

What’s your relationship with your marketing team? This is a perfect virtual seminar to invite them to, and learn how both groups can be on the same page. Share your success and war stories below.

Add a Comment