Learn from the Master of Designing Seductive Interactions

Adam Churchill

October 28th, 2010

What is Seductive Interaction Design? More and more, we’re seeing web sites use rewards systems, competitions, and fun progress indicators to get people engaged. Interactions such as these trigger different elements of human behavior and encourage your visitors to engage with your web site more. They differentiate the casual glance from a longer involvement with your site.

If you joined us for any of the stops on the 2010 Web App Master’s Tour, you know we loaded the lineup full of awesome. For me, one of the many highlights was Stephen Anderson’s talk, Serious Play: Designing Seductive Business Apps.

We’re lucky to have him adding this topic to our UIE Virtual Seminar schedule on November 4: Leveraging Seductive Interaction Design.

Here’s an example. A while back, LinkedIn experimented with a feature: a little meter above the user’s information, showing their profile’s “percentage completed.” Suddenly, more users filled out their profiles. The feature didn’t have a clever interface, a sophisticated information architecture, or show any technical prowess. It just leveraged basic human psychology.

Seductive interactions take us to a new level in design. They leverage the latest advancements in social science, psychology, and behavioral economics.

For a peek at one such trick to engage your visitors, scarcity, check out part I of Stephen’s article we reprinted in UIEtips this week. Or, we’d love to have you join us on Thursday, November 4.

What simple things can you do to increase engagement? Is there a place for fun in business sites? What are some of the ideas from psychology that you apply to design? We’d love to hear your stories below.

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