The Public Groupon Voice Guide
January 25th, 2011
In my recent article, Understanding the Kano Model—A Tool for Sophisticated Designers, I called out Groupon’s copy as something that has a tendency to delight it’s readers:
Groupon generates delight through their clever use of advertising copy for the products they sell. For example, a recent ad for half-price gourmet brownies started with: “Without chocolate, the world would still be under the oppressive rule of the Turnip King and his tasteless parsnip army.” Groupon’s customers regularly say they find the clever copy delightful.
Well, here’s a public guide that explains the basics behind Groupon’s often entertaining copy: The Public Groupon Voice Guide.
Enjoy.
Tweet
February 4th, 2011 at 9:02 am
Some great general guidelines here, as well as a fascinating look into Groupon’s style. Thanks!
February 18th, 2011 at 9:24 am
[...] post was inspired by Jared Spool’s article, “The Public Groupon Voice Guide,” which provides a handy link to Groupon’s guide for writing snarky copy. Anyone who has [...]
March 4th, 2013 at 3:41 am
[...] the mind of someone who is determined to leave its service, but its video definitely fits the playful tone of Groupon’s [...]