The Public Groupon Voice Guide

Jared Spool

January 25th, 2011

In my recent article, Understanding the Kano Model—A Tool for Sophisticated Designers, I called out Groupon’s copy as something that has a tendency to delight it’s readers:

Groupon generates delight through their clever use of advertising copy for the products they sell. For example, a recent ad for half-price gourmet brownies started with: “Without chocolate, the world would still be under the oppressive rule of the Turnip King and his tasteless parsnip army.” Groupon’s customers regularly say they find the clever copy delightful.

Well, here’s a public guide that explains the basics behind Groupon’s often entertaining copy: The Public Groupon Voice Guide.

Enjoy.

3 Responses to “The Public Groupon Voice Guide”

  1. Melanie Says:

    Some great general guidelines here, as well as a fascinating look into Groupon’s style. Thanks!

  2. Is Your Copy Hurting You? | Conversion Rate Optimization & Marketing Blog | FutureNow Says:

    [...] post was inspired by Jared Spool’s article, “The Public Groupon Voice Guide,” which provides a handy link to Groupon’s guide for writing snarky copy. Anyone who has [...]

  3. The Personality Layer - Goodfav Howto Says:

    [...] the mind of someone who is determined to leave its service, but its video definitely fits the playful tone of Groupon’s [...]

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