January 26th, 2011
Online banking is notorious for poorly thought-through interactive experiences. Chase Online is no exception.
Their mortgage screen contains this list of menu options, with one of my most favorite menu options ever.
As asked in the comments, this is the default presentation when you first view the menu. (Some commented it would make more sense if the See more choices option were the default, but alas, ’tis not the case.)
What is the user scenario behind this menu option? “Whoa! I need to think about my mortgage for a second. Let me get rid of these extraneous menu options so I’m not confused.”
In case you’re wondering, here’s what the “fewer choice menu” looks like:
Aahh! That’s much better.
Seriously, I can’t imagine why someone thought this was the right design treatment for a too-many-choices scenario. This should’ve been a red flag to the designers.
Of course, there are places where I could see a See fewer choices function coming in quite handy. This one, for instance: