UIEtips: Designing with the Elements of Play

Jared Spool

March 16th, 2011

Woody Allen once said, “There is no scientific evidence to support the notion that life should be taken seriously.” When it comes to designing applications, Woody was right on the mark.

We’ve spent some quality time with Stephen Anderson. Steve makes it his business to explore how serious applications can be fun and engaging. The more we talk to him, the more examples we see of fascinating and novel approaches to entice people to use our designs.

In today’s UIEtips, we revisit an article we wrote a year ago. In the article, we explore some of Stephen’s thinking with a fresh look at how the elements of game play can serve our business requirements. We look at examples from four businesses to see different approaches to integrating the elements of play into great user experiences. I’m sure you’ll find it interesting.

Read the article, Designing with the Elements of Play

At last year’s Web App Masters Tour, Stephen’s talk was a big hit, so much so we’re bringing him back for this year’s tour. Stephen will show how to change people‚Äôs behaviors and improve their lives by tapping into their emotions. Don’t miss him (or the other great Web App Masters) at our upcoming stops in Philadelphia,
Seattle or Minneapolis.

Have you experimented with game play in your applications? We’d love to hear your experiences. Share them below.


Register with the promotion code BLOG by March 20, 2011 for any of the Tour cities and get $100 off.

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