March 30th, 2011
Today’s UIEtips article will upset a lot of folks. They won’t like what our research has turned up. They’ll claim we’ve got it all wrong. And they might be right.
Yet we have data — lots of it. And that data is very clear. If you choose to believe the data, there’s something big that you can do to see dramatic improvements in your user experience. The results we’ve seen are impressive and immediate. It’s really hard to argue with it.
It’s all about exposure. Sure there will still be naysayers, but you can see what I’m talking about for yourself. Read today’s article about how upping your exposure hours is the fast path to enhancing the quality of your product or service’s user experience. Then decide for yourself. Did we get it right or are we completely off?
Read the article, Fast Path to a Great UX – Increased Exposure Hours.
If you’re working on web-based applications, you’ll get to hear me talk about more of our latest research, including the work we’re doing to help teams get the most using research-based design principles. Add to that the brilliance of folks like Luke Wroblewski on Mobile Design Strategies and Noah Iliinsky on Data Visualization and it’s a jam-packed two-days you shouldn’t miss. Find out about our upcoming Minneapolis & Seattle stops.Tweet