UIEtips: Fast Path to a Great UX – Increased Exposure Hours

Jared Spool

March 30th, 2011

Today’s UIEtips article will upset a lot of folks. They won’t like what our research has turned up. They’ll claim we’ve got it all wrong. And they might be right.

Yet we have data — lots of it. And that data is very clear. If you choose to believe the data, there’s something big that you can do to see dramatic improvements in your user experience. The results we’ve seen are impressive and immediate. It’s really hard to argue with it.

It’s all about exposure. Sure there will still be naysayers, but you can see what I’m talking about for yourself. Read today’s article about how upping your exposure hours is the fast path to enhancing the quality of your product or service’s user experience. Then decide for yourself. Did we get it right or are we completely off?

Read the article, Fast Path to a Great UX – Increased Exposure Hours.

If you’re working on web-based applications, you’ll get to hear me talk about more of our latest research, including the work we’re doing to help teams get the most using research-based design principles. Add to that the brilliance of folks like Luke Wroblewski on Mobile Design Strategies and Noah Iliinsky on Data Visualization and it’s a jam-packed two-days you shouldn’t miss. Find out about our upcoming Minneapolis & Seattle stops.

4 Responses to “UIEtips: Fast Path to a Great UX – Increased Exposure Hours”

  1. CedricSoubrie Says:

    I can say that I totally agree. On one of my project, I implied project leaders and people that write documentation along with developers. I think it has been one of my greatest decision.

    User testing is THE greatest tool to show people what is User experience. After that everything becomes natural for the teams (making interviews, sketching and prototyping as much as possible, making things clear and simple, taking out unnecessary text and features….). It’s magical :)

  2. Timmay Says:

    This is spot-on! I understand that some may disagree from a “tradition” or apathetic perspective, but I can’t imagine there being many cases to really support it.

    Thanks for a great article – I think it solidified and reinforced some of what has been rattling around in my brain for a while. It’s nice to be able to say “this is new, innovative thinking thoroughly backed by research”.

  3. Scott Barnard Says:

    This is a fantastic article, Jared. And in my years of experience I have noticed this as well. Having as many team members at usability testing is great. It helps limit design by opinion and it helps to prevent executives from swooping in at the last minute and changing important design elements for the worse. For my full perspective, please have a look:
    http://blog.theusabilityreview.com/index.php/how-to-choose-a-design-agencyconsultant-and-usability-exposure-hours/

    Thanks again for the article!

  4. Judy Murdoch Says:

    Confirms my experiences as a researcher who organized customer focused groups.

    We tend to discount the importance of non-verbal behavior – but it’s far more accurate than what people actually say. Observation helps pick up those subtle ticks and expressions and makes it easier to stand in our users shoes.

    It’s a richer set of data and no surprise that it produces better results.

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