UIEtips: What to Expect When You’re Not Expecting It

Jared Spool

April 4th, 2011

Even the best of plans can go awry. We role play in our head how a usability test will proceed, understand the objectives at hand, and do a rigorous job of screening the participants. But what do you do when something totally unexpected occurs? Life circumstances among the participants can throw a curve ball at our testing plan. What you do with the curve ball can make all the difference in how you move forward with delivering your products and services.

In today’s UIEtips, Steve Portigal takes a look at how some past participants took him outside of the business questions at hand, and how their life circumstances impacted his client’s business strategy. Each of the four cases Steve describes in the article, made a profound affect on how he moved forward during the session and what his client came away with.

Read Steve’s article, What to Expect When You’re Not Expecting It.

Back in 2010, we asked Steve to present a UIE Virtual Seminar on how to make sure we’re not leaving any important information behind. We’re bringing him back on April 7 for another seminar on User Research Analysis. If you’ve had a pile of notes from the latest round of usability testing and weren’t sure what your next step was, this seminar is for you. Learn more about this important topic.

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