Comments on: Why People Adopt Or Wait For New Technology http://www.uie.com/brainsparks/2011/12/21/why-people-adopt-or-wait-for-new-technology/ UIE\'s latest insights on the world of design Sun, 19 May 2013 23:43:36 +0000 hourly 1 http://wordpress.org/?v=3.4.1 By: Why People Adopt Or Wait For New Technology « interaction design http://www.uie.com/brainsparks/2011/12/21/why-people-adopt-or-wait-for-new-technology/comment-page-1/#comment-196193 Why People Adopt Or Wait For New Technology « interaction design Tue, 10 Jan 2012 13:26:07 +0000 http://www.uie.com/brainsparks/?p=5927#comment-196193 [...] Spool, consultant with UIE, posted a nice article on why people adopt or wait for new technology. He identified the following categories for the different [...] [...] Spool, consultant with UIE, posted a nice article on why people adopt or wait for new technology. He identified the following categories for the different [...]

]]> By: Scott Ryan http://www.uie.com/brainsparks/2011/12/21/why-people-adopt-or-wait-for-new-technology/comment-page-1/#comment-194680 Scott Ryan Fri, 30 Dec 2011 02:03:53 +0000 http://www.uie.com/brainsparks/?p=5927#comment-194680 Two more reasons *NOT* to be an early adopter: You mentioned "cost of change," but there is also plain old COST! The first VCRs was $1000. Not only do competition and efficiencies in mass production cause the price to drop, the first generation of a cool new product is often released in limited supply (PT Cruiser and New Beetle to name two), which is done to increase the product's cache and/or because manufacturers can't meet demand. Low supply and high demand equals higher price. The second reason not to be first in line is awareness of corporate logic. A new product requires years of initial investment so they are eager to finally get positive cash flow. They develop a product to the point of marketability and start selling it, then they use the profits from V 1.0 to prime their pumps for further refinement. Sure the first iPod was just what the world had been waiting for, but it was downright clunky in comparison to later versions. iPhones now have voice recognition. eReaders are now in color. Many early adopters prove to be impatient suckers. Good things, no, BETTER things come to those who wait. Two more reasons *NOT* to be an early adopter:
You mentioned “cost of change,” but there is also plain old COST! The first VCRs was $1000. Not only do competition and efficiencies in mass production cause the price to drop, the first generation of a cool new product is often released in limited supply (PT Cruiser and New Beetle to name two), which is done to increase the product’s cache and/or because manufacturers can’t meet demand. Low supply and high demand equals higher price.

The second reason not to be first in line is awareness of corporate logic. A new product requires years of initial investment so they are eager to finally get positive cash flow. They develop a product to the point of marketability and start selling it, then they use the profits from V 1.0 to prime their pumps for further refinement. Sure the first iPod was just what the world had been waiting for, but it was downright clunky in comparison to later versions. iPhones now have voice recognition. eReaders are now in color. Many early adopters prove to be impatient suckers. Good things, no, BETTER things come to those who wait.

]]> By: Adam Connor http://www.uie.com/brainsparks/2011/12/21/why-people-adopt-or-wait-for-new-technology/comment-page-1/#comment-193299 Adam Connor Sat, 24 Dec 2011 08:09:37 +0000 http://www.uie.com/brainsparks/?p=5927#comment-193299 I wonder if there is a fourth category in the "waiters" segment: people who wait until the social/peer pressure is too great to resist any longer. I wonder if there is a fourth category in the “waiters” segment: people who wait until the social/peer pressure is too great to resist any longer.

]]> By: Marketing Day: December 22, 2011 http://www.uie.com/brainsparks/2011/12/21/why-people-adopt-or-wait-for-new-technology/comment-page-1/#comment-192906 Marketing Day: December 22, 2011 Thu, 22 Dec 2011 22:07:32 +0000 http://www.uie.com/brainsparks/?p=5927#comment-192906 [...] Why People Adopt Or Wait For New Technology, www.uie.com [...] [...] Why People Adopt Or Wait For New Technology, http://www.uie.com [...]

]]> By: Rochelle http://www.uie.com/brainsparks/2011/12/21/why-people-adopt-or-wait-for-new-technology/comment-page-1/#comment-192621 Rochelle Thu, 22 Dec 2011 00:12:42 +0000 http://www.uie.com/brainsparks/?p=5927#comment-192621 There's also the variation on this where the individual within companies is at odds with the company policy. The individual may want to be an early adopter due to a need to solve an problem urgently or for research, but can't fulfil the need because the company policy means it always waits, sometimes for a very long time, due to perceived costs. There’s also the variation on this where the individual within companies is at odds with the company policy. The individual may want to be an early adopter due to a need to solve an problem urgently or for research, but can’t fulfil the need because the company policy means it always waits, sometimes for a very long time, due to perceived costs.

]]>