http://www.uie.com/brainsparks/2012/01/11/putting-an-end-to-an-opinion-war/ UIE\'s latest insights on the world of design Thu, 23 May 2013 10:02:38 +0000 hourly 1 http://wordpress.org/?v=3.4.1 http://www.uie.com/brainsparks/2012/01/11/putting-an-end-to-an-opinion-war/comment-page-1/#comment-197514 Melanie Brockert Mon, 23 Jan 2012 01:00:06 +0000 http://www.uie.com/brainsparks/?p=6063#comment-197514 I run into this a lot at work, and do find that going to the users is an easy way to make a decisioni. Occasionally though, the battle is between a business goal and a usability one. For instance - a business goal is to "not advertise" something that a large number of users may need to access. If we make it harder to find, doesn't that go against good usability/design? I run into this a lot at work, and do find that going to the users is an easy way to make a decisioni. Occasionally though, the battle is between a business goal and a usability one. For instance – a business goal is to “not advertise” something that a large number of users may need to access. If we make it harder to find, doesn’t that go against good usability/design?

]]> http://www.uie.com/brainsparks/2012/01/11/putting-an-end-to-an-opinion-war/comment-page-1/#comment-196725 Jessica McMillen Sat, 14 Jan 2012 20:38:13 +0000 http://www.uie.com/brainsparks/?p=6063#comment-196725 These are two good points. In fact, I like the take on using a non-senior person to be the arbitrator. I also use A/B testing as a way to end the opinion war, particularly in the situation where a "win" for one opinion or another can easily be measured. Thanks for the insight! These are two good points. In fact, I like the take on using a non-senior person to be the arbitrator. I also use A/B testing as a way to end the opinion war, particularly in the situation where a “win” for one opinion or another can easily be measured. Thanks for the insight!

]]> http://www.uie.com/brainsparks/2012/01/11/putting-an-end-to-an-opinion-war/comment-page-1/#comment-196589 Planning design projects to avoid "opinion wars" | Spark Fri, 13 Jan 2012 15:47:49 +0000 http://www.uie.com/brainsparks/?p=6063#comment-196589 [...] Spool shares good advice for design teams in his recent post “Putting An End To An Opinion War”. He observes that “Opinion wars kill design projects.” He shares two key ways to end an [...] [...] Spool shares good advice for design teams in his recent post “Putting An End To An Opinion War”. He observes that “Opinion wars kill design projects.” He shares two key ways to end an [...]

]]> http://www.uie.com/brainsparks/2012/01/11/putting-an-end-to-an-opinion-war/comment-page-1/#comment-196485 Marketing Day: January 12, 2012 Thu, 12 Jan 2012 22:17:57 +0000 http://www.uie.com/brainsparks/?p=6063#comment-196485 [...] Putting An End To An Opinion War, www.uie.com [...] [...] Putting An End To An Opinion War, http://www.uie.com [...]

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