April 18th, 2012
The research is clear: The most valuable activity a team can do is collect user research on their design. Seeing the design through their users’ eyes will pinpoint areas of improvement, which will help with every business metric for the product or service.
Choosing that first user research project is critical. If you choose right, you’re the hero that changed the path of things forever. If you choose the wrong thing, then all that selling you’ve done is branded with being ineffectual (or worse, damaging).
In today’s UIEtips, we talk about the different techniques available for starting user research. I share what our favorites are and which ones we avoid.
Read the article: Starting Your User Research.
What techniques did you start your user research with? How did that work for getting people on board and inspired to create change? Leave us your thoughts below.Tweet