UIEtips: Designing with Scenarios – Putting Personas to Work

Jared Spool

May 16th, 2012

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. In the design process, personas become the tool we use to tell our users’ stories. And with good personas in place, usage scenarios can become the micro-stories that drive your design decisions.

Kim Goodwin tells us that scenarios put the design into the context of how and why the user will interact with it. In 2011 Kim presented a UIE Virtual Seminar, Designing with Scenarios: Putting Your Personas to Work.

Today’s UIEtips article is based on a discussion UIE’s Adam Churchill had with Kim. It’s based on two questions from the seminar: Do you need data to effectively do scenarios, and what’s the difference between scenarios and storyboarding?

Read the article: Designing with Scenarios: Putting Personas to Work.

Since personas are a tool and not your goal, there are lots of useful things you can do with them. In our May 22 Next Step Virtual Seminar, The Characteristics of Effective Personas, Whitney Quesenbery will show you more clever ways to make your personas actionable and weave them into your work.

What’s your experience with scenarios? Are you using data when developing them? Share your thoughts with us below.

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