UIEtips: Making a Brand Investment Through Experience

Jared Spool

June 7th, 2012

I always thought this request was a myth: “Can we make that logo bigger?” Yet there I was at the table and the stakeholder, with no sense of irony, said those very words. Out loud. I was stunned.

“We paid a lot of money for that logo,” he continued, “and we need it to establish our brand.”

If only making the logo bigger was essential for establishing a brand. In today’s UIEtips, we talk about what does work to establish the brand. We look closely at brand engagement and break it down into its component pieces. I’m sure you’ll find it interesting.

Read the article: Making a Brand Investment Through Experience.

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