UIEtips: Context-Rich Scenarios Make UX Projects Manageable

Jared Spool

August 8th, 2012

In today’s UIEtips, Jared M. Spool walks us through a scenario to improve the customer service reservation system for a major international hotel chain. Here’s an excerpt from the article:

The Happy Path is the user’s simplest path to success, guaranteeing happiness. It should be obvious every step of the way and have the least number of steps. Nailing the Happy Path is critical. If we don’t get that right, every other use of our design will be worse.

To identify the Happy Path, we want to simplify all the contextual variables. For the hotel stay extension scenario, that might mean removing any complications from the new event coming into the hotel. If the Denver property has plenty of room for the extra days, then extending Angelique’s stay should be simple for Eduardo.

How many clicks and how much time should that Happy Path scenario take? How much can we shorten it? That’s what we need to focus on first.

Read the full article: Context-Rich Scenarios Make UX Projects Manageable

Learn more about scenarios

Scenarios are a fabulous way to get complex projects under control. Sign up for Kim Goodwin’s daylong workshop at UI17, Using Scenarios to Design Intuitive Experiences, so you can see how powerful these are.

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