January 2nd, 2013
In this week’s UIEtips, I share the 3 big UX lessons learned from the top tech headlines of 2012.
Here’s an excerpt from the article
On the surface, this story was about a company using the inventions of another company without permission. Apple claimed — and the jury agreed — that Samsung violated some critical patents in the design of the iPhone. Samsung should’ve either paid Apple for the rights or come up with their own inventions.
Yet, just below the surface, the trial’s key message was how desirable a great experience is and what a company will do to achieve it. Samsung might’ve come up with a great experience on their own, but borrowing from the Apple iPhone experience was too good to pass up.
How good? The jury awarded Apple $1 billion. Ok, that’s pretty good.
Read the article: 3 Big UX Lessons Ripped from 2012 Tech Headlines.
See Jared in person
Jared is keynoting at this spring’s UX Immersion Mobile Conference in Seattle, WA. Three days that delivers in-depth full-day workshops on every important topic for mobile UX designers. Get the details at UXIM.co.
Which UX related news story grabbed your attention this year? Tell us about it below.Tweet