UIEtips: The Power of Sketches: How We Sold a Huge Project Shift with 5 Index Cards

Jared Spool

January 8th, 2013

In this week’s UIEtips, Nathan Curtis will share how he shifted the design direction of a large project with just 5 index cards.

Here’s an excerpt from the article

The concept was a dramatic shift from anything prototyped, discussed, or even sketched during the studio. It was safe to say: the client had never seen this before. To introduce this idea at this stage risked shaking things up and requiring yet another presentation that convened the stakeholders.

As the flourish concluded, we had to make a decision: do we share this idea, risk the implications that we start prototyping again from scratch, and have to “re-sell” an idea, again? Or, do we play it safe, stick with concepts everyone already knew?

With sketching, we could propose both.

Read the article: The Power of Sketches: How We Sold a Huge Project Shift with 5 Index Cards.

Learn More

Want to learn more about how to capitalize on the productive power of sketching? Join us on January 17, when Nathan presents Sketching for Understanding. Nathan will lead you through the processes, people, and purposes behind different types of sketches.

How have you used sketches and prototypes to sell your concepts? Tell us about it below.

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