UIEtips: Being Real Builds Trust

Jared Spool

January 25th, 2013

In this week’s UIEtips, Steph Hay discusses how trust inspires confidence, which in turn compels
decision-making.

Here’s an excerpt from the article

Our best chance for establishing trust with our users is to be honest. After all, trust inspires confidence. And it’s confidence—not just a knowledge of differences—that compels decision-making.

Perhaps we should stop fixating on what makes us different and, instead, acknowledge the real aspects of who we are, what we do, and why people choose us.

How can we start getting real?

Read the article: Being Real Builds Trust.

Build Trust With Your Users

On February 14, in her seminar Building Trust with Your Users through Messaging & Copy, Stephanie Hay is going to show you how to take cues from online and offline interactions to write candid content, craft helpful user experiences, and maintain users’ confidence even when you “fail.”

How does your copy install trust and inspire confidence with your users? Tell us about it below.

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