February 6th, 2013
In this week’s UIEtips, Adam Churchill interviews Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy?
Here’s an excerpt from the article
I have to think about the user, so I typically start with a text file. I create the content in a text file based on conversations with the client and with end users. I then hand it to the designer and the designer really builds the site around that. Once I hand it to the designer and some comps come back, I might make a few UI/UX suggestions in the notations as part of the content.
Otherwise, I leave it entirely up to the UX designer to create wire frames around the content itself. In all cases so far, the designer has really loved this process. It’s liberated that person from having to think about the content because it’s already there and that’s what’s ultimately speaking to the user. It’s created a structure and a process around the most important stuff to be communicated without requiring the visuals to lead back to it.
Read the article: Making Content More Usable for both Designers and the End User.
Hear more from Steph Hay
On February 14, in her seminar Building Trust with Your Users through Messaging & Copy, Stephanie Hay is going to show you how to take cues from online and offline interactions to write candid content, craft helpful user experiences, and maintain users’ confidence even when you “fail.”
How do you begin your process of moving from content into design? Tell us about it below.Tweet