February 14th, 2013
The organizational content we’re creating for the web is too often formal, lacking emotion. It’s written for organizations, not people. Writing content for humans is challenging, and doing it while articulating your organization’s personality is even more difficult.
MailChimp is one company that’s successfully established a brand voice—and is still working to keep it. As a result, they’ve become known for their punchy, honest messaging that builds trust with users and makes them smile, too. Kate Kiefer Lee will share real-life examples of empathetic writing and talk about the importance of establishing content standards that make corporate writing fun.
Kate delivered an earlier version of this presentation at a sold out Confab in 2012.
If you want to maintain a consistent tone in your content while putting readers first, then sign up for Kate’s seminar today.Tweet