UIEtips: The ROI of Mobile Content Strategy

Jared Spool

March 6th, 2013

In this week’s UIEtips, Jared discusses the cost effectiveness of responsive design vs. creating a separate mobile version of a web site.

Here’s an excerpt from the article

Which is more expensive: a responsive design web site or creating a separate mobile version? This is a constant debate among many organizations. We can answer it with some simple design accounting.

For the most part, you don’t hear anyone saying that responsive web design is the wrong way to go. It’s motherhood-and-apple-pie to have a single design that works everywhere. Everyone seems to agree this, in the long run when all the planets align, is the best alternative.

The argument I keep hearing against responsive web design has to do with cost. Creating a site that dynamically adjusts to size, resolution, and bandwidth is an expensive proposition. It often demands a rethinking and retooling of the entire process.

Read the article: Conducting Usability Research for Mobile.

Have you proposed or defended the value of a mobile content strategy? Tell us about it below.

Add a Comment