UIEtips: Genius Design’s Little Secrets

Jared Spool

April 17th, 2013

In this week’s UIEtips, I discuss the sophisticated approach of genius design.

Here’s an excerpt from the article:

A team that approaches genius design needs to focus on a specific problem that has a big enough market to provide a decent return on the investment. For example, an agency might decide they’ll become the industry experts in building web sites for small community hospitals. Because there are thousands of these hospitals across the country, many of which have pretty poor web sites, this is a market that could be beneficial. By establishing an expertise in this space, the agency could provide a cost-effective tailored solution that works.

This means the agency would need to learn everything they can about the people who run the web sites, the people who use the web sites, and what the web sites need to meet everyones’ needs. If they succeed, they’ll create an internal knowledge that separates them from every other web design agency out there, because they’ll know how to demonstrate their expertise to potential clients.

Read the article: Genius Design’s Little Secrets.

Have you ever applied the principles of Genius Design with success? Share your thoughts below.

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