April 24th, 2013
In this week’s UIEtips, we look back at a past article where I discuss several different user research strategies and the profound impact they can have on your products.
Here’s an excerpt from the article:
“Damn, I wish we’d done this a year ago.” That’s what I hear right after I’ve started a team on their first user research project. The process of learning what your users need is so powerful, senior stakeholders wish they could go back in time and create their products and services over again, this time with the insights they’ve just received.
Of course, you can’t go back in time (yet), but you can start with your own user research program right away. Once you decide to go down that road, the first thing you’ll realize is how rich your choices are of research methods. Usability audits, heuristic evaluations, usability testing, field research – which one do you choose first? Which are the most effective?
Read the article: Starting Your User Research.
What techniques did you start your user research with? How did that work for getting people on board and inspired to create change? Let us know below.Tweet