UIEtips: How Content Strategy Can Help

Jared Spool

May 14th, 2013

In this week’s UIEtips, Margot Bloomstein discusses the strategies content producers should take to optimize their writing.

Here’s an excerpt from the article:

But with the opportunities of publishing come immense challenges. Don’t just write; write well. Don’t just blog once; maintain a schedule. Don’t just launch an app; ensure your content is appropriate for the many contexts and devices through which it may appear. And goodness, don’t just curate content by choosing keywords and automating aggregation; hone your perspective on the topic and continually revisit your collection to maintain its relevance.

Read the article: How Content Strategy Can Help.

How do you prioritize the content you create for your web site and blog? Let us know below.

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