June 12th, 2013
In this week’s UIEtips, I explain what makes an experience innovative.
Here’s an excerpt from the article:
Everyone assumed the old way of long lines was how you did it. They built their stores with dedicated space to accommodate the lines during busy periods, such as after the holidays. Apple’s new approach meant their architects didn’t need to build in that space, letting them put it to other uses, such as product displays.
Here’s the thing: Apple didn’t invent making an appointment. Yet their approach to using it for customer service seemed completely innovative.
Why was that? If we want to produce innovative products and services, there are lessons to learn from what Apple did.
Read the article: What Makes an Experience Seem Innovative?
How have you created innovative experiences? Tell us about them below.Tweet