Explaining the Benefits of Attending the UX Immersion Mobile Conference to your Boss

Lauren Cramer

March 12th, 2014

Convincing your boss to spend $1,800-$3,000 to send you to the UX Immersion Mobile Conference is no easy task. Your boss wants to understand how it benefits the organization, team and you.

In part 1 of of our 2 part series, you’ll learn how to explain the benefits of attending the UX Immersion Mobile Conference to your boss. Part 2 – Laying Out the Costs to Your Boss for You to Attend the UX Immersion Mobile Conference details the costs associated with the conference.

Understand what your boss wants

Before you present anything, find out what information your boss needs to say, “yes, you must go to this conference.” Often at the top of the list is cost and benefits to the company. Dive deeper – ask what they mean by benefiting the company. Is your boss asking to see:

  1. How you’ll solve a specific pain point within your organization?
  2. How the material you learn will help finish up a current project?
  3. How this new information is shared with the rest of the team?
  4. How your new-found mobile UX knowledge saves the company from hiring someone to do a specific task or skill?
  5. Will you bring in a new skill set that the company is lacking?
  6. How are you adding to the basic UX knowledge of the team?

Addressing Your Design Needs

Only you know which workshops will address your most pressing design needs. The UX Immersion workshop descriptions lay out what you’ll learn during the day, the practical take-aways you’ll get, and how to implement the new processes and techniques you’ll learn.

Explore the workshops that fit your training and design needs. Find 3-5 points within the workshop description that addresses the 6 questions above.

For example, after attending Cyd Harrell’s workshop on Conducting Usability Research for Mobile Apps you’ll:

  1. Learn how to design a mobile-specific research plan.
  2. Start collecting user data with mobile devices.
  3. Conduct user interviews on-the-go.
  4. Add mobile research to your process.

Each workshop description has a section on what you’ll learn and you can copy the bullets from there.

Training others

One of the best methods to reinforce a new skill is to train someone else. We call it the “watch one, do one, show one method.”

In the daylong workshops, you’ll learn by “watching” and “doing.” Then, once you’re back in the office, you’ll “show one” by teaching the rest of the team the fabulous material from the workshops.

To help with the sharing/showing, you’ll receive audio and video recordings of the short talks plus all the materials from every workshop and talk. These items are included as part of your registration.

Increasing your value to the organization

Most organizations care about and invest in their employees. They look for ways increase your skills and provide the tools necessary to succeed. Amping up your mobile UX knowledge makes you a better designer and a more valuable and productive employee.

Conferences are an opportunity for you to glean best practices and network with others facing the same challenges. You’ll gain more than you can get from simply reading articles or books.

In Summary, Provide a Benefits Worksheet

It’s difficult to put an exact figure on the ROI for attending the UX Immersion Mobile Conference. Your boss will want something that quickly quantifies benefits and shows what the costs are. Here’s an example.

Conference Expenses
Conference fee with promo code BLOG300 $1,689
Hotel costs $613
Flight $275
Transportation to and from airport $110
Food $80
Total $2,767
Organization’s Benefits Specific need, and how the conference addresses that need
Get the latest mobile UX techniques Through the two workshops and 5 talks I attend, I’ll hear about the latest trends, research, methods, and techniques around mobile UX design
Learn what others are doing in the UX field This conference has several opportunities to network with peers and the speakers. It’s a great environment to find out how others have addressed similar issues we’ve come across. The speakers are approachable and open to discussion.
Improve individual and team design skills I’ll do a lunch and learn on the various workshops and sessions I attend so the team gets the key take-aways I acquired at the conference. Additionally, the conference provides recordings from the short talks and all the materials from every session. These can be used by everyone within the organization.
Solve a current design problem We’ve talked about how to incorporate more mobile UX research into our designs and a need to incorporate responsive design. There are 2 workshops that directly cover these areas. With this information we can move forward at a quicker pace to complete the projects.
Eliminate the need to hire outside UX personnel Many of the sessions and workshops address the missing skills needed to solve some of the issues we’re having. By boosting our skill set it may eliminate the need to hire outside to fulfill these needs.

As an added incentive, tell your boss you can save $300 if you register by March 15 with the promotion code BLOG300.

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