Lean UX: Forming & Testing Hypotheses

Adam Churchill

March 20th, 2014

Join us for our next Virtual Seminar, Lean UX Forming Testing Hypotheses.  Its happening Thursday, April 3. 

It’s easy to talk about features. Fun, even. But easy and fun doesn’t always translate to functional, profitable, or sustainable.

That’s where Lean UX comes in—it reframes a typical design process from one driven by deliverables to one driven by data, instead. Josh Seiden has been there, done that—and he’s going to show us how to change our thinking, too.

You’ll Learn how to

  • Start with a hypothesis instead of requirements
  • Write a typical hypothesis
  • Go from hypothesis to experiment
  • Avoid common testing pitfalls

If you want a learning-focused process that rallies your entire team around continuous research—and more effective design outcomes—then don’t miss Josh’s seminar.

 

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