UIEtips: Content and Design Are Inseparable Work Partners

Jared Spool

June 4th, 2014

It’s not uncommon within organizations that web site content is treated differently and separately from the web site design process. Yet the users do not separate the two and see it as one experience. When the content and design process are not done hand-in-hand, poor user experiences is often the result. Today’s article focuses on this issue.

Tying together your content and design process is such an important issue that we’ve brought in Steph Hay to do a full day workshop on it at the UI19 Conference in Boston, October 27-29. Steph will show you how to map conversations as a first step to designing customer-centric user experiences.Learn more about Steph’s workshop.

Here’s an excerpt from the article:

It’s not news that the content is the important part of the design. For years, Karen McGrane has told us that working on the design without considering the content is like giving your best friend a beautifully wrapped empty box for their birthday. They’ll enjoy opening it, but will be sorely disappointed with the entirety results. And recently, Steph Hay reminded us that “content is the entire reason people come to the design in the first place.”

The new thinking is that content creation and management cannot be a separate endeavor from design creation and management. That we need to inseparably integrate the two, structurally and organizationally, to create great experiences.

Read the article: Content and Design are Inseparable Work Partners.

What can your organization do to make design and content feel more integrated? Tell us about it below.

One Response to “UIEtips: Content and Design Are Inseparable Work Partners”

  1. L.Mohan Arun Says:

    Here is a related article from Gerry McGovern NEW THINKING who thinks out on the same lines:

    “Search, navigation and content must be judged in the ultimate context: Did the customer complete the journey? Did they complete their task?”

    Google ‘Navigation and search are twins | Gerry McGovern’

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