UIEtips: UX Strategy Blueprint

Jared Spool

August 20th, 2014

In this week’s UIEtips, Jim Kalbach defines and discusses how to consistently create a UX strategy. Here he shares a tool with you for doing so at your organization—the UX Strategy Blueprint.

If your strategy discussions feel more like political battles than progressive team-building, pay attention to Jim Kalbach. His virtual seminar on Thursday, August 28 is all about Defining a UX Design Strategy.

Here’s an excerpt from the article:

Analysis and planning, while necessary inputs and outputs in the strategy creation process, are not the core of strategy. You can’t analyze your way to strategy: the answers don’t magically emerge from data. And detailed roadmaps don’t provide the rationale for the activity they organize. Strategy does. It connects analysis and planning with an intentional logic that guides decision making.

Read the article: UX Strategy Blueprint.

Do you have a UX Strategy Blueprint to define your UX strategy? Leave us a note below.

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