UIE Brain Sparks Live!
$7 Registration Fee: Food and Drinks! New Ideas and Approaches! One Great Evening. All for less than the cost of a movie.
At UIE Brain Sparks Live, Jared Spool and UIE will bring you the latest thinking in design, usability, and content management strategies.
For 17 years, we’ve delivered our groundbreaking research in cities all over the world. Now, we’re bringing everything we know about design and usability back home to Boston in a series of entertaining and informative presentations. Plus, we’re making a party out of it: there will be great food, good drinks, and the brightest brains in the Boston area to talk to.
Your $7 registration fee includes an entertaining and informative presentation by UIE’s Founding Principal, Jared M. Spool, plus, a usability social hour and reception. Space is limited–sign up today!
Agenda for the October 27, 2005 event
6:30-7pm: Sign-in and Networking
Arrive early to sign-in for the presentation and reception. Before the featured presentation, join UIE’s Principal Consultants, Jared M. Spool, Christine Perfetti, and Joshua Porter, for coffee, light hors d’oeuvres, and stimulating conversation.
7-8pm: Featured Presentation—The Confidence Game
When shopping for a digital camera, shoppers need to confidently know they’ve found just the right camera, otherwise they don’t purchase. When researching clinical trial opportunities for dealing with a recent diagnosis of Non-Hodgkins-Type Lymphoma, users need to confidently know they’ve found all the relevant information.
Recent research suggests that the confidence of the user is influenced, not just by the target content discovered, but by the path they followed to get there. As users navigate a web site, the site’s design is either contributing or detracting from the user’s confidence.
In this presentation, Jared M. Spool will present recent research results that show how the choices made by site designers have dramatic influence over the users’ confidence. You’ll see how different types of navigation pages need to reflect different types of confidence-enhancing design elements.
7-8pm: UIE Networking Reception
After the information-packed presentation, join Jared and UIE’s research experts for food and drinks. You’ll get to network with designers, information architects, and usability professionals from all over the Boston area.
Location
Brain Sparks Live will be held at the Boston Marriott Long Wharf Hotel in Boston, Massachusetts.
If possible, we recommend taking the MBTA — the hotel is easy to reach from the Aquarium stop on the Blue Line. For those driving to the event, there’s parking available at the hotel, but it can be expensive. There is valet parking available at the hotel for $34, or self parking at the adjacent Boston Harbor Parking lot for $29.
Space is limited! This event will sell out! You must sign up by October 25th to guarantee your seat. The walk-in registration price will be $10.
