UIEtips: Promise, Vision, Scenario, and User Stories

Jared Spool

October 1st, 2014

Creating delightful experiences doesn’t happen by chance. To do it right, you have to think about the promise you offer and how you’re delivering it. To do this you need scenarios to provide the context. In this article, I show you how the promise, vision and scenario work together.

Scenarios are used throughout so much of the design process. Creating and using scenarios is really a design fundamental. At the User Interface 19 Conference, Kim Goodwin will show you how to create scenarios that identify and resolve design issues. Learn more about Kim’s daylong workshop, Using Scenarios to Solve Design Problems.

Here’s an excerpt from the article:

Giving the stories a constant presence throughout the project is essential to ensuring the promise stays top of mind. Drawing the connections between the work being done today and the promise story the team wants their users to tell will help keep the work relevant.

Read the article: Promise, Vision, Scenario, and User Stories.

What stories are your users telling? Leave us a note below.

A Conference Addressing Top Design Challenges for Startups

Lauren Cramer

October 1st, 2014

Exciting stuff! Warm Gun Conference—where top-notch designers tell all about the challenges of design in the startup world. Mark your calendar for December 4, 2014 and join us in San Francisco. 

Hear 16 thought leaders reveal company stories of overcoming UX difficulties and lessons learned in the world of startups. Don’t miss your chance to meet the gang leading this charge.

A sampling of the 16 speakers presenting

 

Abi Jones

Abi Jones

Interaction Designer at Google

Hiten Shah

Hiten Shah

Founder at Kissmetrics

PJ McCormick

PJ McCormick

UX Design Lead at Amazon

Maria Giudice

Maria Giudice

Director of Product Design at Facebook

And more—so many more! 

UIE and 500 Startups join forces to produce the Warm Gun Conference. Spend a day getting inspired, energized, and empowered. 

Grab your ticket at the $395 price by October 24. No lollygaggin’—Warm Gun sells out every year! Watch the site for more details. 
 
Register Now!

 

Mapping Your Success with Objectives and Key Results, Our October 7th Virtual Seminar

Adam Churchill

September 30th, 2014

Objectives and Key Results is a system that causes little disruption and has a huge positive impact. OKRs were developed by Intel and adopted by Google, and are currently utilized by a growing number of successful Silicon Valley companies. It’s your turn!

In her October 7th virtual seminar, Christina Wodtke is going to teach us a technique designed to tackle and realize goals in a methodical way, leaving nothing to chance.

Attend this seminar if you want to:

  • Inspire teams with ambitious goals
  • Foster effort and continuous learning
  • Create a culture of accountability with powerful results

Can’t join us for the live virtual seminar? Get access to the recording, within a few days of the live event, when you subscribe to UIE’s All You Can Learn.

Resources Around Data Visualization

Lauren Cramer

September 29th, 2014

Data visualization resources to help in your designs

It’s difficult to take a large amount of data and turn it into a design that’s easy for anyone to understand. Figuring out what patterns to look for, when to use static versus interaction patterns, and how shapes, overlaps and colors are used, are key elements when designing for data visualization.

Resources from UX experts

Stephen Anderson

Stephen Anderson

Podcast: Deciphering Data through Design

In this podcast with Jared Spool, Stephen outlines what he calls the 7 Problems of Understanding. These range from problems of comprehension to problems of discovery and more. Each of these problems is usually brought about by a design or display decision.
Transcript to the podcast

Noah Iliinsky

Noah Iliinsky

Podcast: The Power of Data Visualizations

A common trap in designing data visualizations is focusing on all the different ways to represent the data, rather than the questions that the data should answer. The presentation of a data set is pointless if it’s not useful, usable, or if people can’t understand it.
Transcript to the podcast

Brian Suda

Brian Suda

Article: The Top 20 Data Visualization Tools

One of the most common questions I get asked is how to get started with data visualizations. Beyond following blogs, you need to practise – and to practise, you need to understand the tools available. In this article, I want to introduce you to 20 different tools for creating visualizations: from simple charts to complex graphs, maps and infographics.

___________________

Daylong workshop

Stephen Anderson

Stephen Anderson

Designing for Understanding

Spend a day with Stephen Anderson at the User Interface 19 Conference, October 27-29, 2014 in Boston. He’ll show you how to wrangle information and display it in a way to help users make informed decisions. Identify different learning patterns and content themes before jumping to visuals. Explore Stephen’s workshop

UIEtips: Execution is Everything

Jared Spool

September 24th, 2014

There are thousands of good ideas thrown about daily, but to execute just one good idea takes considerable effort. It requires that a team stays focused and in tune with the goal. It requires a system for execution – OKRs. That’s what Christina Wodtke brings in this week’s article.

After we first heard Christina talk about OKRs for goal setting, we started to take action using her ideas. Now you too can get in on a great way to outline your goal setting. Our next UIE Virtual Seminar features Christina on Mapping Your Success with Objectives and Key Results, Tuesday October 7.

Here’s an excerpt from the article:

I almost never hear a new idea. In fact, it’s rare I hear an idea I haven’t thought of myself, unless it’s in an industry I’m unfamiliar with. It’s not because I’m a genius (I’m not). It’s that ideas are easier to come up with than you think. What’s hard — really hard— is moving from an idea to a reality. It’s hard to find the right form of an idea, a form that will let consumers see its value, understand how to interact with it, and feel excited enough to pay for it.

Read the article: Execution is Everything.

Have you taken any ideas from concept to reality? Leave us a note below.

Jim Kalbach – Identifying a UX Design Strategy

Sean Carmichael

September 19th, 2014

Play

[ Transcript Available ]

Jim Kalbach

The concept of strategy can be fuzzy at best. And the word strategy tends to hold a different meaning depending on who you’re talking to. Jim Kalbach says that strategy needs to show causality. He defines it as a hypothesis of a desired position, and a belief about how you’re going to succeed and overcome challenges.

In his virtual seminar, Defining a UX Design Strategy, Jim details the elements of strategy. He shares this in the form of his UX Strategy Blueprint a tool he uses to explore and generate strategies in his own work. Jim fielded a lot of questions from the audience during the seminar. He joins Adam Churchill to answer some of those in this podcast.

  • How does UX strategy differ from product strategy?
  • Can this be applied at the product level or is this just a byproduct of the process?
  • Can UX designers become strategists?
  • What does “upward alignment” mean in the strategy hierarchy?
  • Is UX strategy independent of business of product strategy?

Recorded: September, 2014
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UIEtips: Selecting Typefaces for Body Text

Jared Spool

September 17th, 2014

Choosing the body content font type for your web site is no easy task. With so many choices, how do you know if what you have is the most eye catching, aesthetically pleasing, and meets accessibility standards? Tim Brown to the rescue with today’s UIEtips article, Selecting Typefaces for Body Text.

If you’ve ever wished you could confidently stand behind your typeface choices, critique designs, and fix existing typography problems, Tim’s workshop, Designing with Type is calling for you at the User Interface Conference in Boston October 27-29.

Here’s an excerpt from the article:

Reevaluate your decisions about shape sturdiness, color evenness, and texture activity in every context you care about, wherever your typeset text may live. Sturdy shapes that look fine at low resolution may look clunky at high resolution. Color and texture that seem even and active on a Mac may not feel the same on an Android tablet.

Read the article: Selecting Typefaces for Body Text.

What are the traits of some of your favorite typefaces? Leave us a note below.

Resources around Typography

Lauren Cramer

September 17th, 2014

Typography resources to help in your designs

You know that feeling when you look at a web site and think everything looks just right? It flows well, there’s a nice balance of white space, and it’s easy on to the eyes. Perhaps you may not realize it but it’s likely that the type plays a dominant role.

Resources from UI19 speakers

Tim Brown

Tim Brown

Podcast: Helvetica is the Neue Black

When you break down written language, it’s really just a carefully crafted set of tiny symbols. The shape, readability, and size of these symbols are all factors in effectively communicating ideas. In essence, typography itself is more than just picking a font.

Jared Spool

Jared Spool

Article: Developing a Right Feeling for Designing with Type

Few things put as much combined fear and excitement into the heart of a designer than the prospect of a project requiring a new typeface. It’s exciting to be tackling something new. Yet the complexity of getting the right type for the design can be downright terrifying.

Tim Brown

A daylong workshop on designing with type

If you’ve ever wished you could confidently stand behind your typeface choices, critique designs, and fix existing typography problems, Tim’s workshop is calling for you. Explore Tim’s workshop and join us at the UI19 Conference in Boston October 27-29.

More on Typography

Richard Rutter

Richard Rutter

Typography in Responsive Design

In a follow up to Richard’s virtual seminar, Richard discusses additional best practices for typography when having to adapt your designs for multiple devices and browsers.

UIEtips: How Agile UX Can Be a Cost Effective Approach

Jared Spool

September 9th, 2014

In this week’s UIEtips, we reprint an article from Jared Spool. In it, he shares ideas on getting low-cost iterations into your Agile development process. Jared also makes the case that UX-focused design is a team sport.

If you’re looking for more on tying UX design and your Agile process together, then you’re going to want to join us on September 18, when Aviva Rosenstein presents our next virtual seminar, Making UX Work with Agile Scrum Teams.

Here’s an excerpt from the article:

It’s tempting to let those UX-focused design team members do this early work while the rest of the team goes off and does other activities. However, the biggest value from these early iterations comes from the discussions and insights that emerge. The most successful teams involve everyone who will influence the eventual design—including developers and stakeholders—in their design studios and paper prototyping activities.

Read the article: Cost Effective Approaches to Iteration in Agile UX.

What techniques are you using to reduce the costs of iteration for your team? Leave us a note below.

Making UX Work with Agile Scrum Teams – Our September 18 Virtual Seminar

Adam Churchill

September 5th, 2014

Where does UX design fit into sprints? How do companies let go of Waterfall methodology? If you’re struggling to confidently and clearly answer either of these questions, then it’s time to register for Aviva Rosenstein’s seminar.

You’ll learn how to clarify roles and responsibilities, and more effectively track and estimate UX work. You’ll also hear case studies of companies that brought teams together to work more collaboratively, iteratively, and harmoniously in an Ag⁠ile process.

  • Learn from teams who’ve “been there, done that”
  • Increase the value of UX in your organization
  • Get scrum teams involved in UX

If your team could benefit from Aviva’s seminar, join us on September 18.