UIEtips: Extraordinarily Radical Redesign Strategies

Jared Spool

April 29th, 2015

In today’s UIEtips, we reprint an article on radical redesign strategies.

Here’s an excerpt from the article:

The day they flipped the switch and launched the new site, sales dropped by 20%. (This was a site that was doing almost $1 billion in revenues per year, so 20% is a lot of money to lose.)

Read the article Extraordinarily Radical Redesign Strategies.

What strategy have you put in place when planning a redesign? Tell us about it below.

Rachel Nabors – Using Animation to Enhance Your UX

Sean Carmichael

April 22nd, 2015

Play

[ Transcript Available ]

Rachel Nabors

Animation in interfaces has traditionally been seen as purely decorative and unnecessary. There are real accessibility and usability concerns associated with a heavy reliance on Flash. Advances in CSS have allowed for sophisticated animations and transitions that actually add to the experience. In fact, a well timed transition can help alleviate the cognitive load on users.

Rachel Nabors is an artist, animator, and founder of the Portland-based outfit, Tin Magpie. In her virtual seminar, Improve UX with Animation, she covers six principles of animation to use when designing your interactions. She received a slew of questions from the audience during the live seminar. In this podcast she returns, joining Adam Churchill, to address some of those.

  • How do you decide when to incorporate animation within a design project?
  • At what point do you discuss how the animation is going to be executed?
  • Are there animation tools for designers who can’t code?
  • Is there a shorthand that exists for specifying common animations?
  • How do you manage easings and durations across a team of designers?
  • Are there frameworks that can be applied across different interfaces?
  • What do you use for prototyping animations?

Recorded: April, 2015
[ Subscribe to our podcast via Use iTunes to subscribe to UIE's RSS feed. ←This link will launch the iTunes application.]
[ Subscribe with other podcast applications.]

Read the rest of this entry »

UIETips: Responsive Content Modelling – Part 2

Jared Spool

April 22nd, 2015

In today’s UIEtips, we’re pleased to publish part 2 of Steve Fisher’s article which discusses Responsive Content Modelling.

In a multi-device world where your content can live anywhere, content modelling helps content adapt consistently. Want to learn more? Join us April 23, when Steve, a UX Architect and Founder of The Republic of Quality, presents Content Modelling: Creating Responsive Content Experiences.

Here’s an excerpt from the article:

Something must be the very first priority and something must be the last. Try this mantra. EVERYTHING MUST BE PRIORITIZED OR ALL WILL DIE. Okay, don’t do that. But do take it seriously and resist the urge to quit–I promise it will be worth it. This is essentially a less technical, but more human–centered method of content modelling.

Read the article Responsive Content Modelling – Part 2.

How do you model your content? Tell us about it below.

Tackle these 4 topics to get the UX Advantage

Lauren Cramer

April 21st, 2015

Get Closer to Making UX Your Competitive Edge

If you’re in charge of your organization’s UX initiatives, lead a UX design team, or work as a Senior Designer, The UX Advantage conference in Baltimore June 2-3, 2015 will get you closer to understanding how UX is a competitive advantage. Here are four of the ten topics:

Gaining Executive Support

Organizational change must be top down and bottom up. Hear how UX and design leaders influence the way executives make product and technology decisions. Find out what defines true support as opposed to just lip service to a great experience.

Design leaders from PayPal, Fidelity and MasterCard share how they obtain executive support in their interviews.

Designing a Global UX

Global organizations can no longer project their corporate views of a customer experience upon a multitude of cultures. How do you embed the nuances and subtleties of each culture into a familiar experience regardless of where you are in the world?

Gina Villavicencio from Marriott Corporation shares what they are doing to create better global user experiences.

Reinventing Corporate Structures

Traditional organizational silos are the nemesis of delivering great experiences. Does a culture of design require a fundamental structural shift in how the organization operates?

Design leaders from GE, Nasdaq, and MasterCard share how they reinvented their corporate structure.

Inventing the Yes Lawyer

If you’re bringing in compliance at the end of your design process – you’re too late. Hear why compliance and procurement are essential members of the design team and how the entire process benefits.

Traci Walker from US Digital Service and Jeff Gladchun from Fidelity Investments discuss the importance of bringing in compliance early.

Explore all the topics

Crucial Topics That Firms Must Tackle to Get the UX Advantage

Jared Spool

April 21st, 2015

The power of a well-designed experience can generate millions in profits. Large companies are starting to put UX in the forefront of their organization which gives them a distinct competitive advantage.

The UX Advantage Conference is a series of interviews with 14 design leaders covering how they instill UX within their corporate DNA. In this podcast, Karen McGrane and I outline the crucial topics that companies must tackle to give them the UX competitive edge.

Content Modelling, an April 23 Virtual Seminar with Steve Fisher

Adam Churchill

April 20th, 2015

For the 90% of people who start a task on one device and complete it on another, how do you make your site’s fundamental message remains clear? In a multi-device world where your content can live anywhere, content modelling helps content adapt consistently. Steve Fisher, UX Architect and Founder of The Republic of Quality, will help your team rethink your content for responsive projects.

  • Set up a framework for success
  • Prioritize content chunks
  • Establish content types
  • Sketch the content model

Move from a static website to a responsive one and get control of unstructured, disorganized content for good. Join Steve to find out how you can start any web project on the right foot. Come see for yourself on April 23.

 

 

UIETips: Responsive Content Modelling

Jared Spool

April 15th, 2015

In today’s UIEtips, we’re pleased to publish an article from Steve’s blog which discusses Responsive Content Modelling.

Join us April 23, when Steve, a UX Architect and Founder of The Republic of Quality, presents Content Modelling: Creating Responsive Content Experiences. You’ll understand how to rethink your content for responsive projects and see how you can start any web project on the right foot.

Here’s an excerpt from the article:

The team also orbits this central content. The process unites far flung members who aren’t sure how they’d work together to make a project successful. When they rally to find this central content, they become bonded by its gravitational pull. It’s the number one exercise I lead that causes that aha moment-the moment people understand how the project will succeed. It isn’t just finding the atomic piece that is the big win-it’s finding it together.

Read the article Responsive Content Modelling.

How do you model your content? Tell us about it below.

UIETips: Becoming a Design-Infused Organization

Jared Spool

April 9th, 2015

In today’s UIEtips, I offer an original article on two UX mutations that will give your company a competitive edge.

Using UX as a competitive edge is what our new conference, UX Advantage is all about. Karen McGrane and I interview design leaders on what they do to instill UX within their corporate DNA. Explore the conference’s ten key interview topics.

Here’s an excerpt from the article:

Intrinsically motivated organizations are more innovative. Apple innovated an entire new store concept, with commission-less retail staff, a massive investment in in-store customer training, and a cashier-less purchasing system. The New York Times applied innovative thinking to smarter ad placements, integrated interactive designers into the editorial team, and clever ways to leak high-profile articles through the pay-wall to increase exposure from social media.

Finding intrinsic motivation and using that to drive the massive change within the organization seems to be the successful pattern. It’s a more difficult path, because it requires looking beyond today’s competitive pressures and researching opportunities that nobody else has spotted yet. However, the payoff is big when you pull it off.

Read the article Becoming Design-Infused: 2 Necessary Mutations to Organizational DNA.

How is UX used to your company’s advantage? Tell us about it below.

10 topics that get you closer to the UX Advantage

Lauren Cramer

April 6th, 2015

UX Advantage is a new kind of conference that explores strategy differently. Through a series of interviews with design executives led by Jared Spool and Karen McGrane, you’ll hear how organizations emphasize user experience as the competitive edge in their organization. Plus you’ll hear four keynote presentations that explore UX strategy.

Interview topics include:

  • Gaining Executive Support
  • Reinventing Corporate Structure
  • Shifting to Continuous Deployment
  • Taking Advantage of Fear
  • Restructuring Incentives and Rewards
  • Government’s Design Lessons
  • Inventing the Yes Lawyer
  • Designing a Global UX
  • Experience Through Site Performance
  • The Role of Outsiders

What will you hear?

You’ll hear design leaders from PayPal, Fidelity, Marriott, Akamai, and more on how they’ve achieved a competitive edge through UX.

There are only 200 seats available for the conference.

Save your spot now.

UIETips: Devising a Strategy for Responsive Design

Jared Spool

April 1st, 2015

In today’s UIEtips, we reprint an article on the importance of organizations nailing down a strategy for making their sites responsive. I make the point that saying yes to responsive design will require changes to your editorial process, the ways you approach visual and interaction design, and how you think about your users and their goals.

If your team struggles with how to design responsively, then you’ll want join Stephen Hay’s day long workshop at UXIM Wednesday, April 15 on Optimizing Responsive Workflows with Structured Content. Stephen Hay has a practical approach to improving your responsive web design workflow.

Here’s an excerpt from the article:

A responsive design can have multiple breakpoints, say for a small-screen phone, then a large-screen phone, then a tablet, then a laptop/desktop. Many teams try to decide on breakpoints using average screen sizes.

However, it’s better to look at what the content and navigation wants to be. By letting the content and navigation drive the breakpoints, teams find they can often get away with fewer screen configurations. For example, a high-resolution Retina iPad might easily share the same configuration as a well-constructed laptop display, while lower resolution tablets might just need a little adjustment to that same configuration.

Read the article Devising a Strategy for Responsive Design.

What are your strategies for preparing a responsive design? Tell us about it below.