Expand upon Traditional Content Strategy by Folding UX
into the Conversation

Adam Churchill

February 7th, 2014

In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to stakeholders, set up a pilot program in your organization, and collaborate on content that can be measured.

You’ll learn how to

  • Understand the value of content marketing
  • Work collaboratively with cross-functional teams
  • Find a starting point for measurement
  • Measure how your content boosts revenue

If you’ve ever wondered why no one knows the true business results of your content, then don’t miss Designing Effective Content Marketing.

 

 

 

 

 

Sign up by 2/11 for UXIM Mobile Conference and Save $300

Lauren Cramer

February 6th, 2014

The increasing use of mobile devices makes designing sites and apps more complex. To design for the user, you have to completely change the ways you work and learn new tools, techniques, and patterns for success. We built the UX Immersion Mobile Conference in Denver, CO April 7-9 to help you meet those challenges. You’ll be exposed to UX luminaries through intensive full-day workshops specifically focused around the skills and techniques you need to become better at designing for the user.

The price to attend all three days of the conference goes up $300 after February 11 (it goes up $100 if you’re just attending for one day). Put the money you save by registering now towards your flight or accommodations.

Explore the workshops and video trailers to learn more about each workshop.

A Bias for Making

Jared Spool

February 5th, 2014

Today’s UIEtips article looks at the communication process designers and developers follow to bring designs to life. From the waterfall approach to an Agile method, the common goal is creating, building, and executing better designs.

If you or your team struggles with communicating design objectives and process with developers and other key players, then you’ll want join us for Ben Callahan’s full-day workshop on workflow on responsive web design projects at UXIM April 7-9 in Denver, CO.

Here’s an excerpt from the article:

Step into the Wayback Machine, Sherman, and set the dial to 1994. You’ll find me in a conference room, explaining to a room of developers and product owners (back then, we called product owners either product managers or business analysts) how we would design their new product in less than a week. The expression on their faces would be one of OMG! This dude is insane. (Though, “OMG” or “dude” wouldn’t be common parlance for at least another half decade).

We look at paper prototyping now and we think how quaint. Yet, back in 1994, it was a radical departure from established practice. In those olden days, design wasn’t done the way it is today.

Read the article A Bias for Making.

Does your team have a bias for making? Tell us about it below.

Stephen Hay – Responsive Web Design Workflow

Sean Carmichael

January 30th, 2014

Play

[ Transcript Available ]

Stephen Hay

The web is no longer fixed width. Designs are more malleable than ever because of fluid grids, media queries, and everything else that comes with responsive web design. This makes using static photoshop comps as a deliverable unmanageable. Design workflows inevitably have to change and adapt as the way we design for the web evolves.

In his virtual seminar, Responsive Web Design Workflow, Stephen Hay outlines how his workflow has changed in the face of new design processes. He believes that taking a content first approach is instrumental to working with fluid designs. This allows you to mold the design around the content instead of trying to fit the content into a fixed design.

The audience had a bunch of great questions during the live seminar. Stephen joins Adam Churchill for this podcast to answer some of those questions.

  • How do you represent graphic elements like images when designing in text?
  • How do you translate content into semantic markup that isn’t in the vocabulary of markdown?
  • What application do you use when designing in text?
  • Is there any good use of lorem ipsum?
  • Do you plan out how to display content, whether in tabs or accordions for example?
  • What is typically the first thing presented to a client?
  • What happens to the workflow with a increase of complexity?
  • Do you show linear design in-browser or use a screenshot?
  • Why should designers know how to code?

Stephen also references this article by Karen McGrane in his podcast.

Recorded: January, 2014
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UIEtips: Designs and deliverables are haikus, not epic poems

Jared Spool

January 29th, 2014

In today’s UIEtips, we’re publishing an excerpt from the UXmatters article “Developing UX Agility: Letting Go of Perfection” by Carissa Demetris, Chris Farnum, Joanna Markel, and Serena Rosenhan. In it, Chris Farnum talks about design deliverables and their role in an incremental approach to your design.

If you want to hear more about Chris’ thinking on design deliverables join us for our January 30 virtual seminar Choosing the Right Wireframe Strategy for Your Project.

Here’s an excerpt from the article:

Once you have a firm grasp of the goals for a project and the functionality you need to design, the next steps for many UX professionals are creating user stories, wireframes, and prototypes. To kick off design, we often brainstorm and sketch. Often, cutting edge Web sites and a desire to meet or exceed competitors fuel our ideas in part. While you are in brainstorm mode, it’s certainly a good idea to sketch out a full user experience, complete with all the latest bells and whistles that would delight users and impress stakeholders.

But when you begin to craft a user experience for the initial stories that you’ll deliver to your Development team for implementation, you’ll need to be a strict editor and include only the core user interface elements. Limiting scope in this way can be challenging when you are used to waterfall approach, in which you may have only one chance to document all of the user interface elements you think your design should include.

Read the article Designs and Deliverables are Haikus, Not Epic Poems.

How does your team limit project scope in the early design stages? Tell us about it below.

Three Reasons To Register for UXIM Mobile by Jan. 30

Jared Spool

January 28th, 2014

Sure there are many reasons to attend the UX Immersion Mobile Conference in Denver, CO April 7-9. But there are three specific reasons to register by January 30.

1. We’ll guarantee you get your first choice in workshops
There’s nothing worse than narrowing down your workshop decision and then finding out there’s no space for you. We guarantee that won’t happen when you register by January 30. To help you in your decision process we have very detailed workshop descriptions and video trailers. We’ll even guarantee your choice if you decide to change it up to two weeks later.

2. You’ll save $300
The price to attend all three days of the conference goes up $300 on Feb. 12. Why not save the money now plus get the camera. You’ll still save from Jan.31-Feb.11 BUT you won’t get that awesome camera to share your designs with remote teams and record you design ideas.

3. You’ll get your very own IPEVO Point 2 View Document Camera.
We’re always looking to bring you new resources, processes, and techniques to help you become a better designer. When you register for the UXIM conference by January 30, you’ll get a great new tool – the IPEVO document camera. The camera was so popular with the UI18 attendees, we decided to give it to the UXIM attendees too.

So don’t wait any longer. You only have a few more days to guarantee your first choice in workshops, save $300, and get the IPEVO camera. Explore the conference at UXIM.co

Atlanta UXers – Get Ready for a Day of UX Awesomeness

Jared Spool

January 28th, 2014

UX Thursday – The one and only local, full day conference designed just for user experience pros is on its way to Atlanta!

UIE and Vitamin T have joined forces to bring you a great group of Atlanta UX luminaries for a day of real-life case studies. Plus you’ll hear two fantastic keynote presentations from Adam Connor of Mad*Pow and me. This is wonderful opportunity to spend quality time exchanging ideas with participants and presenters. (The number of attendees is limited to assure you’ll get quality time with both.)

I’ll kick off the day with my keynote, “It’s a Great Time to Be A UX Designer” and then be joined by these kind (and knowledgeable) folks:

Federico Holgado, Lead UX Developer, MailChimp
Robert Hamburger, Senior User Experience Lead, CNN
Melinda Baker, Digital Experience Architect, American Cancer Society
Klemens Wengret, UX Architect, Turner Broadcasting
Josh Cothran, User Experience Designer, Georgia Tech Research Institute
Colleen Jones, Principal, Content Science
Closing keynote from Adam Connor, Design Director, Mad*Pow

But that’s not all. After hearing all these great talks, we’ve put together a social cocktail hour afterwards to discuss all the interesting ideas you heard throughout the event. All in all it’s an action packed day.

Be sure to join us on February 20 (it’s a Thursday, if you hadn’t guessed!), but don’t wait until the last minute. Our Chicago and Detroit UX Thursday shows sold out in a jiffy.

And at $99 for Early Birds through February 7, you’ve got no reason to miss it! Register now.

Get more info over at the UXT site!

UIEtips: Group Improvisation

Jared Spool

January 23rd, 2014

Designers are constantly thinking about their process, workflow, and ways to improve both. In today’s UIEtips, we feature an article from Ben Callahan that offers an alternative approach to web design and development.

At this year’s UX Immersion Mobile Conference Ben is giving a full-day workshop on workflow with responsive web design projects. He’ll show you how to manage expectations and create stronger products faster.

Here’s an excerpt from the article:

In 1959, Miles Davis got a few of the most talented jazz musicians of all time together in a recording studio in Manhattan. The album they were about to record would go quadruple platinum and still be selling 5,000 copies a week in 2013. The title of that album was Kind of Blue and today it’s considered by many to be the greatest jazz record of all time.

The musicians Miles was playing with didn’t know what they were going to record when they arrived at the studio. In fact, Miles didn’t even really know. The only preparation he had was a handful of modal scales and a few melody ideas. No sheet music or chord charts. No rehearsals or overdubbing techniques. The first time the band made it through a track is the take that’s on the album. Though web design and modal jazz may seem worlds apart, there’s a lot that improvisational records like Kind of Blue have to teach us about our process-crazed industry.

Read the article Group Improvisation.

What techniques does your team use to improve collaboration? Tell us about it below.

Conducting Usability Research for Mobile Apps

Jared Spool

January 23rd, 2014

Mobile changes everything about how we conduct usability research. With the right strategy, we can quickly understand our users’ behavior, wherever they are.

Join Cyd Harrell at the UX Immersion Mobile Conference, April 7-9 in Denver to learn the latest techniques for interviewing, gathering data, and involving your entire team.

You’ll learn how to:

  • Lead strong mobile-research evaluations
  • Envision studies even at the concept stage
  • Determine when to do (or not do) usability testing
  • Use mobile-research tools to study users’ questions
  • Recruit users for specific operating systems
  • Involve teams and stakeholders in the research

At Cyd’s workshop, Conducting Usability Research for Mobile Apps, you’ll participate in small-group and individual activities to hone your research and interview techniques. Wear comfortable walking shoes; you’ll need them for observing mobile users on-the-go. You’ll also dig into some diary studies to see what “research platform in your pocket” means.

You’ll discuss:

  • Designing a mobile-specific research plan
  • Collecting user data with mobile devices
  • Conducting user interviews on-the-go
  • Adding research — without blowing budgets

Cyd’s been doing remote research since 2007. When she was at Bolt | Peters she even developed methods to broadcast remote research sessions to observation teams. Today, as the UX lead for Code for America, Cyd regularly performs research on mobile phones from low-income residents through smartphone-happy elite populations.

In short, she’s The Expert. So don’t miss her at UXIM14.

A Tool No UX Designer Should Be Without

One of the tools Cyd uses for remote usability studies is her document camera. It’s a great way to have remote teams participate and to permanently capture the study. Get your own IPEVO document camera when you register for the UXIM Mobile Conference by January 30. Find out more about all the workshops and the IPEVO camera at UXIM.co.

Improve Communication With Your Remote Team

Jared Spool

January 22nd, 2014

OK. Your meeting is going perfectly. Then a remote team member says, “I don’t understand. Can you show me what you mean?”

PANIC! MEETING IS DERAILING!

But you’re about to save the day. You plug in your trusty IPEVO document camera and focus in on the pen and paper. As you make your sketch you begin to hear folks saying, “I get it,” and the whole team is back on track.

How do you get this nifty tool? You register for the UX Immersion Mobile Conference by January 30.

Why You Need the IPEVO Document Camera:

  • Share your design ideas and sketches with remote teams to ensure everyone is on the same page
  • Document individual sketches during design studios to a digital file for easy access in the future
  • Project sketches to large audiences to convey your designs
  • Get everyone participating and working together saving time and increasing productivity
  • Conduct usability tests remotely while letting the team back in the office watch

Register by January 30 to Get Your Free IPEVO

We’re always looking to bring you new resources, processes, and techniques to help you become a better designer. Now we have a great tool that we’re excited to include with your UXIM registration, the IPEVO document camera. But it’s only available until January 30 so be sure to register now.

Explore the conference and IPEVO camera at UXIM.co.