Chris Risdon – Connecting with Customers through Experience Maps

Sean Carmichael

March 4th, 2015


[ Transcript Available ]

Chris Risdon

A customer’s journey may begin on your website or maybe it begins in a physical retail location. But it more than likely won’t end there. Many organizations have a variety of touchpoints where their customers can interact with them. Understanding where, and also when and how a customer is interacting with your product or service is essential to providing them with a great experience.

Seamless transitions across channels makes for a great user experience. Whether it’s looking up a product on a mobile device, after seeing it in a brick and mortar store, and then finalizing a purchase later at home on a desktop or any combination of touchpoints, you want to provide the right information in the right context. Mapping out how a customer navigates these points allows you to tailor the experience.

Chris Risdon refers to this as “designing for moments”. He says that while you’re designing for a screen, you can be designing for a feature, layout, or a specific task. But if your product exists across multiple channels the “when” is just as important as the “how”. When you start looking at your product or service and where it fits into a customer’s day, week, or specific moment in time, you can really nail the key moments and deliver greater value.

Chris will be presenting one of 6 daylong workshops at UX Immersion Mobile, April 13-15 in Salt Lake City. For more information visit,

Recorded: January, 2015
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Theresa Neil – Designing Native Apps

Sean Carmichael

March 3rd, 2015


[ Transcript Available ]

Theresa Neil

Offering a mobile design is essential in today’s web. Having an app, however, can be a hotly contested issue. The cries of, “we need to be in the app store!” are heard coming from corner offices. While having a presence there can be beneficial, you have to determine how to best serve your users, and whether a native app or a web based product is the ideal.

Theresa Neil has been working in mobile since before the emergence of smartphones. Originally part of the team at Sabre, she’s had experience designing for all manner of portable and non-traditional devices. One of the major advantages of native apps is the ability to use them offline. You also get full access to the sensors within the device, enabling you to provide a richer experience.

Advances in CSS and HTML have made some of the sensors and cameras available for use through web apps. We’re seeing hybridization; web-based apps within their native wrapper. Fixing or updating now becomes much easier since it all lives in code and you don’t have to rely on point releases and the users upgrading the app on their own.

Theresa will be presenting one of 6 daylong workshops at UX Immersion Mobile, April 13-15 in Salt Lake City. For more information visit,

Recorded: January, 2015
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Five Reasons to Attend the UX Immersion Mobile Conference This April

Lauren Cramer

February 26th, 2015

Conquer your mobile design challenges

Attending the UX Immersion Mobile Conference in Salt Lake City, UT April 13–15 will be one of the best mobile UX training events you have ever attended. Here are 5 reasons why.

  1. The six workshop topics

Responsive web design, native apps, experiencing mapping, adaptive design, atomic design, and responsive workflows all provide a deep dive on topics necessary to create delightful mobile user experiences. If you’re tackling any mobile design issues, these workshops are sure to address them.

  1. Each workshop leader has more than 10,000 hours of experience

These speakers practice what they preach. Attendees tell us things like, “It was an environment where one could actually have real conversations with experts and meet people in the field.” “The accessibility of the different speakers. I can literally walk up, get a handshake, say hi, and talk.

  1. Meet with your peers to discuss your successes and challenges

UXIM attendees have said, “The workshops and speeches are extremely useful and inspiring.” And “Casual, very welcoming, very professional.

  1. Leave the conference with practical, actionable “stuff”

With your new found learning, you’ll empower your coworkers and clients by sharing great advice, direction, and new skills.

  1. Your learning starts the moment you register

With your registration, you’ll have a year of access to All You Can Learn by UIE. With more than 200 virtual seminar recordings and conference recordings.

  1. BONUS! Get $300 off registration

Use the promotion code UIEBLOG and get $300 off the current full conference price.

Need more convincing?

Watch this video and hear what past attendees had to say.

UIETips: Atomic Design

Jared Spool

February 25th, 2015

In this week’s UIEtips, we reprint an article from Brad Frost. He explains a methodology for creating design systems called Atomic Design.

Here’s an excerpt from the article:

In searching for inspiration and parallels, I kept coming back to chemistry. The thought is that all matter (whether solid, liquid, gas, simple, complex, etc) is comprised of atoms. Those atomic units bond together to form molecules, which in turn combine into more complex organisms to ultimately create all matter in our universe.

Read the article: Atomic Design

How do you use atomic design in your projects? Tell us about it below.

See Accessibility as an Opportunity to Push Your Designs from Good Enough to Great

Adam Churchill

February 25th, 2015


Join us on March 12, when Whitney Quesenbery returns to the virtual seminar program for her seminar, Better Accessibility through Your User Research.

Making a web for everyone means applying all of our design research tools to include people with a broader range of capabilities. Whitney Quesenbery pushes designers to challenge the old belief that accessibility equals bad design. 

Whether your interest in accessibility is driven by compassion or compliance, Whitney will demonstrate how designing for users from the outer edges of the bell curve results in amazing ideas and insights. She’ll share her tips for recruiting users with a wide range of disabilities, from physical to cognitive.

Save your spot today.

Can’t join us on March 12?  The recording will be added to All You Can Learn about a week after the live event.  Watch it whenever you want.

UX Advantage – A new conference exploring UX as the competitive edge

Lauren Cramer

February 24th, 2015

How do you make user experience a competitive edge in your organization?

This very question led User Interface Engineering to create this new conference with esteemed UX thought leaders Karen McGrane and Jared Spool.

Find out how top design executives of established organizations bring UX front and center within their organization. All in an intimate, conversational setting.

Businesses are realizing that user experience must be embraced throughout the entire organization. Don’t be left out.

Explore the conference

3, 2, 1 – How Many Days Do You Want To Come?

Lauren Cramer

February 22nd, 2015

Single day registration open for UX Immersion Mobile Conference

With more users accessing your sites and products via mobile, it’s critical that you provide a strongly integrated experience. At the UX Immersion Mobile Conference April 13-15 in Salt Lake City, you get intensive, game-changing material that will challenge how you think about and design for mobile.

Regardless of how many days you come, your registration gets you:

  • Your choice of two daylong workshops and/or a day of featured talks
  • One year of complimentary access to UIE’s All You Can Learn that starts right when you register
  • All the workshop materials and presentations
  • Video recordings of all the featured talks
  • Time with the UXIM speakers to ask your questions
  • New skills to move your mobile initiatives forward

BONUS for full conference attendees

All full conference attendees will receive a designer’s toolkit and sketch book. It’s chock full of great tools to quickly and easily iterate and share ideas in physical form.

Register for $875/day or get the best value of $1,525 when you register for the full conference and use promotion code UIEBLOG.

Explore the conference

Stephen Hay – Structured Content and Responsive Workflows

Sean Carmichael

February 20th, 2015


[ Transcript Available ]

Stephen Hay

Responsive web design’s combination of fluid grids and media queries has really changed the design and development process. It’s an elegant way to ensure that one set of code can display appropriately across devices. It is, however, a bit of a problem with large legacy products and waterfall strategies.

Having individual deliverables, getting signoff, and passing it down the line isn’t exactly efficient when dealing with responsive design. Working in photoshop results in the unwieldy task of providing a mockup for every breakpoint. If anything, such as a header size, needs to be changed, every comp needs to be changed, including the spacing of all the elements. This also leads to design or development issues being found much later in the process.

Stephen Hay has been designing with fluid grids since before the term “responsive web design” was coined. He’s seen that many of the problems stem from not putting a premium on the content and how it will be displayed. Too often organizations are starting with the visual design or interaction design and things start breaking once the content is introduced. When working as a solo practitioner, it is a very iterative process and a natural way to work. Though there are obstacles to introducing this way of working to a larger organization, it results in a workflow more suited for the responsive environment.

Stephen will be presenting one of 6 daylong workshops at UX Immersion Mobile, April 13-15 in Salt Lake City. For more information, visit

Recorded: January, 2015
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UIETips: Rethinking Mobile Tutorials: Which Patterns Really Work?

Jared Spool

February 17th, 2015

In this week’s UIEtips, we offer an article from Theresa Neil and Rich Malley. In it they look at what mobile tutorial patterns work the best.

Here’s an excerpt from the article:

So, why don’t these patterns work? I turned to the field of game design for answers. Game designers have always known that you can’t drop new players into the middle of a firefight and expect them to enjoy the experience. Most players would be dead before figuring out how to fire their weapons and fight back.

Read the article: Rethinking Mobile Tutorials: Which Patterns Really Work?

What mobile tutorial patterns, do your users find most effective? Tell us about it below.

Dispel Your Fears of Responsive Design with Jason Grigsby

Lauren Cramer

February 13th, 2015

When Responsive Web Design Meets the Real World

Dive deep into media queries, image optimization, and multi-device design. See how fast and freeing mobile-first, responsive web design can be right now.

Responsive Design Allows for

Improving sluggish performance
Enhancing the communication of your design across devices
Delighting mobile audiences with more content and better user experiences
Luke Wroblewski

With Jason Grigsby’s help, you’ll collaborate to convert a fixed-width desktop design to a responsive layout. You’ll learn to find natural breakpoints, and test its performance. And there’s so much more you’ll learn in his full-day workshop Responsive Web Design Meets the Real World at the UX Immersion Mobile Conference in Salt Lake City.

In Jason’s workshop, you’ll learn to:

Use fluid layouts, media queries, and flexible images
Pick breakpoints by resizing your browser
Reorder CSS from a baseline experience to larger screens
Learn the new standards for responsive images and when to use them

Jason has built a renowned career championing mobile design. He co-founded Cloud Four, a mobile design and development agency, and founded Mobile Portland to educate and support Portland’s mobile community. He’s also the co-author of Head First Mobile Web.

Get the details on Jason’s workshop