December 18th, 2013
This is a sample of Jeff’s 90-minute talk from the User Interface 18 conference.
There’s a traditional way of building a product. Normally there’s a huge time investment made as you come up with the idea, design, build and re-build until it’s released. At this point you’re hoping this solution solves the users’ problems, and also that it doesn’t crash and burn. And if it does fail, there’s going to be some hell to pay.
Jeff Gothelf considers this “the old way” of product development. He posits that there is an immense amount of risk involved with this approach, and suggests that design and product development should be viewed as a hypothesis. Using this method, you’re putting hypotheses out there, testing them, and even if they fail, you’re continuously learning.
With these “small bites” being taken, you can design with a comfort level, knowing you’re not putting the entire project at risk. You’re collecting data and therefore able to iterate based upon objective observations. If the data proves you’re heading down the wrong path, you can quickly kill the idea and move onto the next hypothesis.
Want to hear more from Jeff? The recordings of the User Interface 18 conference are now available as UI18 OnDemand. Relive (or experience for the first time) all eight featured talks and Jared Spool’s informative and entertaining keynote. Get all of the details at uiconf.com.