Luke Wroblewski – Mobile as a Medium

Sean Carmichael

June 2nd, 2014


[ Transcript Available ]

Luke Wroblewski

“We have to go mobile”. It’s a prevalent phrase in many organizations these days. There’s a clear recognition that mobile is a “thing”. Oftentimes however, exactly what mobile is and the reasons for “going” there aren’t necessarily clear internally. Simply moving your current design to smaller screens or making it responsive without regard to content or context won’t cut it.

There’s no better person to talk about the trends and direction of mobile than Luke Wroblewski. He’s consistently been at the forefront of the mobile design discussion. Through his books and his various talks, he’s advocated a mobile first approach, focusing on what is absolutely necessary and letting that inform the desktop design.

Luke says it’s necessary to look at how your service or product is framed in the broader picture. Most are built upon tradition web structures, and then “mobilized” now that smartphone and tablet growth has exploded. He compares the difference between mobile and PC to that of television and radio. You wouldn’t just drop a radio program onto TV without optimizing it for that platform. The same should be considered for mobile as a medium.

Attend a daylong workshop with Luke at UI19

Luke’s UI19 workshop, Mobile Design Essentials, in Boston October 29 will help you understand what’s happening with mobile in the world and how to go forward and apply it to the designs you do.

Register with promotion code LUKECAST and get $300 off the current conference price.

Explore Luke’s workshop


Recorded: May, 2014
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3 Easy Steps to Become a Better Designer

Lauren Cramer

May 29th, 2014

Strengthening your design skills at the UI19 Conference begins with these three simple steps:

  1. Review the UI19 conference web site to see what we have planned for you.
  2. Pick the two daylong workshops you most want to attend. Choose from eight amazing workshops.
  3. Register now to save money and guarantee your spot before UI19 sells out.


“Both the workshops and speeches were extremely useful and inspiring. The whole experience was beyond my (high) expectations!”

- Juha Rouvinen


See and Hear What the User Interface Conference Is All About

Watch the UI19 Preview Video

UIEtips: Dissecting Design – Part 2

Jared Spool

May 28th, 2014

In this week’s UIEtips, we offer part two of Ben Callahan’s article, Dissecting Design. In it, he explores which tools are the most helpful for different parts of the design process.

Ben was one of our top speakers at this year’s UX Immersion Mobile Conference and we’re pleased to have him back for our next virtual seminar on June 5, Responsive Workflows: Because There’s No Such Thing as a Perfect Process.

Here’s an excerpt from the article:

I believe many people in our industry struggle with “design in the browser” simply because they aren’t fluent with the tools needed for working that way. I’ve heard many people say, “Happy accidents don’t happen in code like they do in PhotoShop.” I can testify that this is absolutely not true. Instead, I believe it’s about where you are the most fluent.

As we evaluate the best tools for the monumental task of problem solving in design, I keep coming back to the ideal of fluency as a solid principle on which to base the decision. You can’t write poetry in a language you don’t speak. Similarly, you can’t craft design using tools you’re not fluent with.

Read part two of the article here.

Missed part one? Read it here.

What tools do you and your team find most efficient and effective in solving design problems?  Tell us about it below.

5 Reasons You Need to Attend the UI19 Conference

Lauren Cramer

May 22nd, 2014

Attending the UI19 Conference in Boston, MA October 27-29 will be one of the best UX training events you have ever attended. Here are 5 reasons why.

 1. Learn from the best UX experts sharing critical skills, tools, & techniques 

You’ll choose two daylong workshops that dive deep into topics necessary to create delightful user experiences. Plus you’ll have an opportunity to hear from the workshop leaders during the Tuesday, 90-minute talks.

2. Spend time among the brightest minds in UX ready to answer your questions

The workshop leaders are there for you. Attendees tell us things like, “The workshops and speeches are extremely useful and inspiring.” “The accessibility of the different speakers. I can literally walk up, get a handshake, say hi, and talk.”

3. Meet with your peers to discuss your successes and challenges

UI18 attendees have said, “It was an environment where one could actually have real conversations with experts and meet people in the field.” And “Casual, very welcoming, very professional.” As well as “It was exciting to meet so many UX professionals from around the world.”

4. Leave the conference with practical, actionable “stuff”

You’ll quickly integrate tips and tricks into your everyday workflow. With your new found learning, you’ll empower your coworkers and clients by sharing great advice, direction, and new skills.

5. Your learning starts the moment you register

With your registration, you’ll have a year of access to All You Can Learn by UIE. With more than 160 virtual seminar recordings and past conference recordings, you don’t have to wait until October to improve your UX skill set.


“There is an aura. There is an excitement, an energy. And it’s fun to be a part of that.”  - Rob Stenzinger


You too can be part of it.

Explore UI19

UIEtips: Dissecting Design – Part 1

Jared Spool

May 21st, 2014

In this week’s UIEtips, Ben Callahan dissects the design process to explore which tools are the most helpful for different parts of the process.

Ben was one of our top speakers at this year’s UX Immersion Conference, and he’s also presenting our next virtual seminar on June 5, Responsive Workflows: Because There’s No Such Thing as a Perfect Process.

Here’s an excerpt from the article:

In the past few years, we’ve recognized the danger in jumping headfirst into full-comp design before we really understand the design direction. Other disciplines have recognized this for a long time-think mood boards in branding-and taken steps to ramp up their design effort. The goal here is to establish the basic building blocks we’ll use in the rest of the design process: things like color, type, texture, illustration style, photography treatment, iconography. Once these are established, the success rate for the rest of the process is greatly increased. There are a number of ways to do this on the web; let’s look at a few.

Read part one of the two part article: Dissecting Design.

How does your team handle design? Leave us a note below.

Josh Seiden – Hypothesis-based Design within Lean UX

Sean Carmichael

May 21st, 2014


[ Transcript Available ]

Josh Seiden

In traditional development environments, requirements are what you base the project’s direction on. However, requirements assume that you know what you’re doing and why you’re building it. Substituting your thinking to adopt a hypothesis approach allows you to examine where you may be wrong. Lean UX itself embraces hypotheses to quickly determine what is and isn’t true about a project and which is the right path to go down.

Josh Seiden co-wrote the Lean UX book with Jeff Gothelf. In his work, Josh arrives at hypotheses by assembling everything the team knows about a project. In his virtual seminar, Lean UX: Forming and Testing Hypotheses, Josh explains that by listing out all of your assumptions you can see which will have the biggest impact if you’re incorrect. This helps shape the hypothesis and the direction for the project.

The audience asked many great questions of Josh during the live seminar. He joins Adam Churchill to cover some of those questions and more in this podcast.

  • How is a user story different from a hypothesis?
  • What is the source material of hypotheses?
  • How can you integrate this process into a closed session environment?
  • Is there research done in advance of forming the hypothesis?
  • How can teams with strong differences in their viewpoints reconcile through this approach?
  • Can you test multiple hypotheses at once?
  • Can you combine both user and business outcomes in one hypothesis?

Recorded: April, 2014
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Responsive Workflows, a Virtual Seminar with Ben Callahan

Adam Churchill

May 21st, 2014

Ben Callahan works with businesses of all sizes on how to become more flexible, people-centric, and outcome-oriented.

In Responsive Workflows, hear his tips and techniques—from giving and receiving design critiques to pitching ideas before they’re fully baked—to establish a responsive workflow that’s focused on the end product. You’ll learn to bridge communication gaps, establish clear design goals, and build trust between management and project teams.

You’ll want to attend this seminar if you:


  • Often say, “There’s gotta be a better way to do this,” but don’t know what it is
  • Want to make decisions together as a team, rather than working from a checklist
  • Think your existing design process isn’t Agile or flexible enough
  • Want to eliminate the tension you feel between management and teams

If you feel like you’re in an endless cycle of making design deliverables and sitting in exhausting meetings, then it’s time to save your spot and get responsive with Ben.

Get Access to the 2014 UXIM Video Recordings Now

Jared Spool

May 20th, 2014

Get access to all 8 UX Immersion Mobile videos for just $23/month through All You Can Learn by UIE. Additionally, your subscription allows you to view any of the 170+ seminars and other conference recordings.

The UXIM recording topics and speakers:

Brad Frost

Brad Frost
Building Dynamic Systems from Atomic Elements

Cyd Harrell

Cyd Harrell
Doing Pocket Research to Learn About Your Users’ Lives

Karen McGrane

Karen McGrane
Defining Your Mobile
Content Strategy

Jason Grigsby

Jason Grigsby
Adapting to Different
Forms of Input

Luke Wroblewski

Luke Wroblewski
Mobile Behavior and
Design Trends

Ben Callahan

Ben Callahan
Dissecting Design

Nate Schutta

Nate Schutta
Choosing Which Mobile Experience to Build

Jared Spool

Jared Spool
How Do We Design Designers?

Get Access to the Recordings for $23/month

UIEtips: Attaining a Collaborative Shared Understanding

Jared Spool

May 14th, 2014

In this week’s UIEtips, we look back at an article that discusses two types of shared understanding we uncovered and how one of them is far more likely to end with a successful design.

Our next virtual seminar with Dan Brown covers shared understanding and how you and your team interprets and responds to everyday design challenges. Join us on May 15, 2014 for our next virtual seminar, Make Collaboration Happen, Even with Stubborn People.

Here’s an excerpt from the article:

I remember seeing an architect who talked about his best projects. When he walked through the finished building for the first time, he said it felt completely familiar because it matched exactly what he’d imagined years before. His intention had made it all the way through the implementation process.

Seeing our designs rendered exactly as we imagined them is exciting. Yet it’s frustrating when our designs aren’t implemented the way we were thinking.

As we study what makes design teams successful, shared understanding keeps bubbling up to the top of our list. Teams that attain a shared understanding are far more likely to get a great design than those teams who fail to develop a common perception of the project’s goals and outcome.

Read the article: Attaining a Collaborative Shared Understanding.

Which approach (contractual or collaborative) do you feel would be most effective in helping your team to attain shared understanding? Leave us a note below.

Just 2 Days Left To Secure the $1,395 Price

Lauren Cramer

May 14th, 2014

If you’ve been thinking about attending the User Interface 19 Conference in Boston, October 27-29, now is the time to register. Secure the lowest price of $1,395 for the full conference when you register by May 15, 2014.

The 8 workshops at UI19 will help you understand your users’ needs and create experiences that engage and delight. Leave the conference ready to spark effective and productive change within your organization.


Dan Saffer

Presenting Data Well

Stephen Anderson

Reserve your spot and save money

Register by May 15 and get the lowest price of $1,395.