In today’s UIEtips, Jared Spool explains how storytelling is the core of design communication. Here’s an excerpt from the article:
Knowing how to change the users’ behaviors is one thing. Knowing which behaviors to change is another.
There are often many approaches to improving a design. Everyone can think they are working towards a better overall experience, but if each team member chooses a different approach, the design becomes confusing and complex.
When we’re working on a team, getting the entire team to work together from the same approach becomes job one. Smaller teams (such as those with six or less folks) have always had an easier time of this than larger ones. This is because it’s more likely the smaller teams are checking in and talking to each other.
Fortunately, there’s help for larger teams. It comes in a technique that is as old as humanity – storytelling.
As always, there will be 6 other top local speakers there to share case studies of real-world UX projects, so start getting excited NOW! Stay tuned for more information on the amazing speakers and presentations we’ve got in store for you.
You can also check out this video of last year’s show highlights. We hope to see you there but these events always sell out quickly, so don’t wait to sign up.
In today’s UIEtips, Dan Brown of EightShapes discusses the three ways in which people misunderstand collaboration. You’ll be much more successful encouraging collaboration with an understanding of these misconceptions.
Sometimes, people think of collaboration in very simple terms, ignoring the planning, structure, and organization it requires. There are three common misconceptions that oversimplify collaboration, as discussed next:
Throw smart people together. Suffice it to say that working with smart people is satisfying and challenging. But collaboration isn’t just about smarts. It’s about providing a framework for working together. Just as important as intelligence is a willingness to work within the framework.
We can measure a design on a scale from frustration to delight. The middle of this scale is a neutral point, where the design is neither frustrating nor delightful. It doesn’t suck, but it’s not remarkable either. It’s just a neutral experience.
When improving a bad design, we first must remove the frustrating bits to get to that neutral point. Observation of the users’ experience, followed by careful rethinking of the design can remove everything that’s introducing frustration.
Improving the design from the neutral point, to introduce delight is a different process. It’s additive, whereas getting to the neutral point is reductive. We have to know what to add to make the experience become delightful.
Happy, productive teams may seem like a pipe dream to those who believe all designers are divas, project managers rush timelines, and bosses (or clients) expect the impossible. Dan Brown’s team at EightShapes has adopted behaviors, making their work transparent and effective. In Make Collaboration Happen, he’ll show you how he’s distilled these behaviors into a framework called the “4 Virtues of Collaboration.”
You’ll want to attend this seminar if you
Want to learn 6 different behaviors to become more collaborative on a daily basis
Have to interact with multiple stakeholders as a regular part of your job
Struggle to answer “who is doing what?”
Don’t want another collaboration tool, but instead a methodology you can actually use
If you want to improve the way you—and your team—interpret and respond to everyday design challenges, be sure to save your spot.
The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment?
Ahava Leibtag believes that content is a conversation in a marketplace. In her virtual seminar, Designing Effective Content Marketing, Ahava discusses the challenges that organizations face when approaching content that not only dictates the user experience but also influences the bottom line. The audience asked some great questions during the live seminar and Ahava joins Adam Churchill to address some of those in this podcast.
What are the most important channels to create content for and how do you prioritize?
What if your content isn’t the type to “attract and acquire”?
How do you handle content that may be technical or considered boring?
How do you sort out the challenge of being responsible for multiple touch points?
What are the signs that your content is no longer relevant or isn’t evergreen?
When is the right time to bring the UX team into the content conversation?
If you work in user experience or accessibility, you probably spend part of your time on advocacy–making the case for a new design idea or a new way of working. Lawsuits are the ultimate way to get two sides to come to an agreement, but it’s also an extremely confrontational style of advocacy.
A more collaborative process might be a better way to reach your goal with an agreement that is a win for everyone.
Lainey Feingold is a disability rights lawyer with an extraordinary record of landmark cases, including settlements with some big companies that have made their sites more accessible. She’s done all this using Structured Negotiations, a process that lets a group of people work together to find a solution to a problem. It takes active patience, flexibility, grounded optimism, confidence, trust, and a empathy to be successful at Structured Negotiations.
Lainey joins Whitney Quesenbery for this episode of A Podcast for Everyone to answer questions about this new way of reaching agreements.
What are Structured Negotiations?
Why are they more effective than lawsuits?
How can you used the concepts in structured negotiations for UX advocacy?
What are the characteristics of a good negotiator?