It’s natural, once we learn some shortcut for those hard-to-explain-otherwise concepts, they become part of our common parlance. Over time, we use them so frequently, we forget their origin and they fall into our regular vocabulary.
This is great, as long as we never leave the office or try to talk to anyone else. As soon as we do, we might as well be speaking Estonian. We’ve all had experiences where we’ve let one of these terms, intended for use only with our colleagues, slip out in discussion with an outsider. The look of puzzlement on their face is always warranted.
Unfortunately, we can’t see that look when we accidentally leave one of these shortcuts sitting on our web site. And that’s just what BestWestern.com did when they included terms like “Trip Planner”, “Promotions & Programs”, and “Packages” in their tool bar.