Archive for the 'Analytics' topic

UIEtips: Setting the Foundation for Meaningful Critiques – Goals, Principles, Personas and Scenarios

Doing critiques well and constructively is no easy task. Often designers feel picked on or that the feedback doesn’t give enough direction. According to Adam Connor, a key concept to remember is that “critique is a form of analysis”. It’s a discussion on what is working well and what areas need improvement. To do this […]

Agenda Amplifiers

Recently, I was in a meeting where a designer was showing off an analytics chart featuring their site’s bounce rate. “See how the bounce rate is 96%,” the designer told the audience. “People are coming to the site, getting bored with the content, and leaving immediately. We need to redesign the page to make it […]

UIEtips: Activity Analytics for Web Apps

In today’s UIEtips, I talk about analytic tools and the insights of what they can capture. Here’s an excerpt from the article Tools like Google Analytics or Webtrends are very powerful for content sites, where the only things a user does is visit a page, click on another page, or leave the site. These tools […]

Build a Winning UX Strategy from the Kano Model – Our October 25 Virtual Seminar

The Kano Model focuses on users’ basic expectations first; it predicts the investment a team needs to make to elicit delight from users. On October 25 our own Jared Spool will talk about how your competitors, existing design debt, and the evolution of ideas from innovation to market maturity all affect how you need to […]

KPIs are Metrics, but Not All Metrics are KPIs

Thanks to Marco Dini for translating this post to Italian. “What are some good KPIs I should use to measure our UX?” This is a question that comes in quite frequently and, at its heart, it shows that they are confused about what a KPI is. A KPI is a Key Performance Indicator. It’s a […]

Measuring Money Left On The Table – Moving Beyond Conversion Rates, Part 5

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table (this) Thanks to Marco Dini for translating this post to Italian. As you […]

Campaigns Are Where Conversion Rates Shine – Moving Beyond Conversion Rates, Part 4

Moving Beyond Conversion Rates: Editors note: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine (this) Part 5: Measuring Money Left On The Table […]

Visitors Are Not All The Same – Moving Beyond Conversion Rates, Part 3

Moving Beyond Conversion Rates: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same (this) Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table The electronics […]

Not All Visitors Make Great Customers – Moving Beyond Conversion Rates, Part 2

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table A few years back, the executives at the electronics retailer Best Buy […]

Avoid Ratios For Metrics – Moving Beyond Conversion Rates, Part 1

You can read this in Italian thanks to Marco Dini. Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics (this) Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table You can […]