Archive for the 'Articles' topic

UIEtips: The $300 Million Button

Back in January 2009, we published an article that received quite a bit of attention, The $300 Million Button. This article quickly became our most popular article and was often found on other web sites. The interest was around how a major retailer dramatically increased their e-commerce site’s revenues with a couple of simple changes. […]

UIEtips: Is There Any Meat on This Lean UX Thing?

“As we practice Lean UX, it becomes a mindset. It becomes a way of thinking about our development and design process.” That’s what Jeff Gothelf said to me when I asked him to explain all this fuss about Lean UX. As our clients are moving to more rapid development processes, like Agile’s Scrum, their design […]

UIEtips: Essential UX Layers for Agile and Lean Design Teams

The migration to agile and lean development methods has thrown a wrench into the world of user experience professionals. Now on unfamiliar ground, these professionals want to know what new techniques and tricks help integrate UX into the development process. As we study what makes teams successful, we realize that the successful teams aren’t doing […]

UIEtips: The Flexibility of the Four Stages of Competence

Because my son is a professional magician, I’ve picked up a bit of magician’s lore over the years. Amongst the pros, they have a saying: “If you want to learn a new trick, read an old book.” Turns out, there’s a lot of excellent illusions which have been lost for years that, when you bring […]

UIEtips: Good Design Faster – An Interview with Brandon Schauer

At times, getting a team to produce good ideas is like pulling teeth. You try to inspire, create, promote, even cajole people to dream up great design ideas. Some times it works. Other times you’re sitting around a conference table feeling clueless. That’s not the case when you bring Adapative Path’s CEO, Brandon Schauer into […]

The Back Story for the $300 Million Button

By far, The $300 Million Button is the most popular article on UIE.com. Here’s the back story for how we discovered the problem and the role that analytics played: We had been working on a client project, helping their team redesign their checkout process with some new user research and design techniques. As we were […]

UIEtips: 12 Best Practices for UX in an Agile Environment – Part 1

When shooting the movie, the director doesn’t necessarily film the scenes in the order they’ll appear once edited. Instead, the filmmakers shoot the pieces according to other constraints, such as the availability of actors or locations, or accommodating variability in the weather. It’s not unusual for the movie’s final climax to be among the first […]

UIEtips: Field Studies – The Best Tool to Discover User Needs

To improve the designs we’re creating today, we know that teams do best when they have all of the essential information about their users to make informed decisions. In our experience, one of the most powerful ways to gather important insights about users is the field study. By making direct observations, design teams can identify […]

UIEtips: Designing with Scenarios – Putting Personas to Work

Storytelling is a natural form of expression. We’ve all been telling stories from a very young age. Scenarios are the stories that drive design decisions. They put the design into the context of how and why the user will interact with it. Earlier this year, Kim presented a UIE Virtual Seminar, Designing with Scenarios: Putting […]

UIEtips: Winning a User Experience Debate

It’s time for feedback on your design. Good or bad, productive or not, you’re given some insight into that design. In many cases, that critique comes from stakeholders or paying customers. Sure, critique should be constructive and impartial, yet it’s inevitable that you’ll occasionally disagree with the feedback you receive. Critique is a crunch moment […]