Archive for the 'Brand Engagement' topic

UIEtips: Content Marketing Sustains the Conversation

In today’s UIEtips, Ahava Leibtag shares an excerpt from Chapter 9 of her book, The Digital Crown: Winning at Content on the Web, to explain the challenges content marketing can solve and the set of tools it provides you. If you’re looking to expand upon traditional content strategy-both external (branding, messaging, tone) and internal (governance, workflows)-by […]

UIEtips: The Beginning of a Beautiful Friendship – Data and Design in Innovative Citizen Experiences

Applications built on public data (think flight and train schedules) bring great benefits to their users. But the benefits they bring are highly dependent on how well the applications are designed. Designs will get better if the designers really watch users with the applications and use their feedback for updates. Today’s article by Cyd Harrell […]

Kate Kiefer Lee – Voice and Tone Live!

Given the amount of communications a user takes in on a daily basis, how you speak to them is incredibly important. The “voice” a company uses contributes to the establishment of the brand as well a creates a distinguishing identifier that sets it apart within the daily deluge of content users encounter. A consistent voice can help a user feel comfortable and familiar with your organization.

Controlling the Pace of UX with Content Strategy – Our 5/30 Virtual Seminar

What happens when we slow our pace, enjoy the ride, or look around while waiting in line? Well, if there’s content to engage us, our experiences will be richer and more memorable—and our typical frustrations from “waiting” are more likely to vanish, too. That’s the power of good content that guides us, helps us focus, […]

Stephanie Hay – Building Trust with Your Users through Messaging and Copy

Ever wonder how many “World’s Best Coffee” signs exist in the world? The world is a big place, so that claim may or may not be entirely accurate. These days, with social media being so prevalent, it’s important that your messaging is truthful and that your product or service delivers on those promises. Otherwise you run the risk of losing the trust of your customer base, and scaring away potential users.

Satisfaction Isn’t The Goal

“Was your experience satisfactory?” the survey asked the user. If the answer is no, well, then we can work on making it better. But if it is yes, what do we do? Should we walk away happy with what just happened? Satisfaction is a miserable place to stop our goal of constant improvement. Food that […]

Resources for Yesterday’s Virtual Seminar on Building A Winning UX Strategy with the Kano Model

Yesterday, a couple of hundred of my favorite UX folks tuned in to my UIE Virtual Seminar while I talked about the ways to use the Kano Model as the basis of a winning UX strategy. During the talk, I referenced a bunch of things, so here’s the list: Understanding the Kano Model – A […]

Home Depot Designed For Activities, Not Experiences

Mark Schaefer loves Home Depot. He wrote this blog post about how much. However, in that same post, he talked about a breakdown in the experience of being a Home Depot shopper. I’ve been going to Home Depot for 20 years and have spent untold thousands of dollars on home improvement and landscaping materials. I […]

iOS6 Maps Is An Incredible Gift to UX and Content Professionals

If you’ve been under a rock for the last week, you might’ve missed that when Apple released iOS6, they changed their Maps application away from using Google’s maps to using something Apple has created. It’s possible you also missed that the shift to their own map data has not made iOS6 users happy. This isn’t […]

UIEtips: Making a Brand Investment Through Experience

I always thought this request was a myth: “Can we make that logo bigger?” Yet there I was at the table and the stakeholder, with no sense of irony, said those very words. Out loud. I was stunned. “We paid a lot of money for that logo,” he continued, “and we need it to establish […]