Archive for the 'Business Strategy' topic
By Jared Spool January 14th, 2012
[This is part 2 of a two-part post. For this article to make sense, you probably want to read part 1. This article was originally published on JohnnyHolland.org.] In the last installment, we talked about the distinction between Hands contractors and Brains consultants. Hands are brought in by the team as an extra resource to [...]
By Jared Spool December 30th, 2011
[This article originally appeared at Johnny Holland.] What’s the difference between contracting and consulting? One major difference comes down to whether the job is handwork or brainwork. Whether you’re an “innie” or an “outie,” this is applicable. Innies are UX professionals who work inside an organization. Even though they are part of the company, they [...]
By Jared Spool November 9th, 2011
John Gruber has it partially right: When companies release these futuristic videos (like Microsoft and RIM), they are doing it for PR. And I agree with Gruber that if those companies don’t have a current experience that matches the awesomeness of the videos, then they are sending mixed messages. However, where I think Mr. Gruber [...]
By Sean Carmichael October 28th, 2011
UX professionals have made a lot of progress in large organizations. Companies realize the importance of connecting with their users more and more. User research is becoming firmly rooted in many organizations as companies try to produce better products and services for their users. But user research itself can be narrow in focus and full of biases. Lou Rosenfeld of Rosenfeld Media, suggests that by breaking down the silos that exist between other research practices, we can create a complementary research experience. This will produce even better analysis and therefore, better products as a whole.
By Jared Spool October 5th, 2011
[Update: MSNBC picked up on this story and reminded me that I wrote an article deconstructing the Knowledge Navigator a while back.] Back in 1987, Apple (under the direction of John Sculley, not Steve Jobs), released a video of what Apple products could be like in the future. Called the Knowledge Navigator, it showed a [...]
By Sean Carmichael August 19th, 2011
A good starting point is crucial. It sets the tone for everything that comes after. All too often, projects are unsuccessful or labor through growing pains because the importance of this starting point was overlooked. When done right, the kickoff to a project will leave the team energized, inspired, and engaged. Kevin discusses that kickoff meetings are the time to identify business strategy as well as company culture. It’s also important to assess any risks associated with the project.
By Jared Spool August 1st, 2011
[In essence, the User Interface 16 Conference is all about the full-day in-depth workshops. This is my third entry in our series to introduce you to the amazing workshop faculty we've assembled.] More and more, we’re finding ourselves in situations where the design just “has to be right.” No longer, can we just have incremental [...]
By Jared Spool June 10th, 2011
Lately, I haven’t been making friends with people who work at design agencies. I think it’s something I said. It’s definitely something I said. In fact, I can tell you exactly what I said. However, to do that, we need to revisit some research we’ve conducted over the last few years. We’ve been looking at [...]
By Jared Spool June 8th, 2011
Every few weeks, a phone call or email comes out of the blue, asking me to perform magic. The inquirer always wants the same thing: to stand up in front of a room filled with their executives, delighting them with a presentation that will make them rise to their feet cheering. This audience will then [...]
By Sean Carmichael March 29th, 2011
Mike Lee is the Senior Digital Strategy Advisor at AARP. With much of the organization’s 53-year heritage being within “traditional” media realms, shifting it’s publishing and broadcast businesses into the online world is no small task. In this podcast, Mike joins Jared Spool to discuss some of the design challenges, the ways AARP has transitioned to the web, and how they have been exploring and taking advantage of mobile and tablet technologies.