Archive for the 'Business Strategy' topic

A UX Advantage Podcast with Jared Spool: Reinventing Corporate Structures

Traditional organizational silos are the nemesis of delivering great experiences. How do you scale multidisciplinary teams to enterprise size? Does a culture of design require a fundamental structural shift in how the organization operates?

A UX Advantage Podcast with Jared Spool: Gaining Executive Support

Organizational change must be top down and bottom up. How do UX and design leaders influence the way executives make product and technology decisions? What defines true support as opposed to just lip service to a great experience?

A UX Advantage podcast with Jared Spool: Role of Outsiders

Does moving to a design-infused culture mean that outside agency support is no longer valuable? What need does an outside viewpoint fill for design-led organizations? Or are agencies shifting to being an acqui-hire talent pool?

UX Advantage – A new conference exploring UX as the competitive edge

How do you make user experience a competitive edge in your organization? This very question led User Interface Engineering to create this new conference with esteemed UX thought leaders Karen McGrane and Jared Spool. Find out how top design executives of established organizations bring UX front and center within their organization. All in an intimate, […]

Navigate Product Roadmap Roadblocks, A January 8 Virtual Seminar

We’re kicking off 2015 with one of our most popular presenters from last year.  Join us on January 8 when Bruce McCarthy presents Navigate Product Roadmap Roadblocks: The Dirty Dozen.  In it, he’ll explore 12 common roadmap roadblocks and their sensible solutions. Product roadmaps steer company success and keep everyone on course. It portrays intentions, priorities, and […]

Jared Spool – How Do We Design Designers? Live!

Why don’t design students coming out of school know about responsive design or creating mobile apps? Why are our self-taught hackers and C.S. grads having a tough time keeping up with the pace of technology innovation? It’s not that schools or professional development programs are slow to adapt; it’s more complicated than that. But our tendency to focus on skills alone just isn’t sustainable. Instead, we need to start investing in the ways we create designers and fuel their growth.

Mapping Your Success with Objectives and Key Results, Our October 7th Virtual Seminar

Objectives and Key Results is a system that causes little disruption and has a huge positive impact. OKRs were developed by Intel and adopted by Google, and are currently utilized by a growing number of successful Silicon Valley companies. It’s your turn! In her October 7th virtual seminar, Christina Wodtke is going to teach us a […]

Defining a UX Design Strategy – Our August 28 Virtual Seminar

Establishing a realistic strategy is a creative endeavor based on analysis and results in a practical plan. Of course, it also can be a frustrating, ambiguous process fueled by pipe dreams and personal opinions. So what characteristics lead to concrete elements that will actually work for your team? In our August 28 virtual seminar, Defining […]

Ahava Leibtag – Content: Messaging and Marketing

The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment?

Expand upon Traditional Content Strategy by Folding UX
into the Conversation

In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to stakeholders, set up a pilot program in your organization, and collaborate on content that can be measured. You’ll learn how to Understand the […]