Archive for the 'Business Strategy' topic

Jared Spool – How Do We Design Designers? Live!

Why don’t design students coming out of school know about responsive design or creating mobile apps? Why are our self-taught hackers and C.S. grads having a tough time keeping up with the pace of technology innovation? It’s not that schools or professional development programs are slow to adapt; it’s more complicated than that. But our tendency to focus on skills alone just isn’t sustainable. Instead, we need to start investing in the ways we create designers and fuel their growth.

Mapping Your Success with Objectives and Key Results, Our October 7th Virtual Seminar

Objectives and Key Results is a system that causes little disruption and has a huge positive impact. OKRs were developed by Intel and adopted by Google, and are currently utilized by a growing number of successful Silicon Valley companies. It’s your turn! In her October 7th virtual seminar, Christina Wodtke is going to teach us a […]

Defining a UX Design Strategy – Our August 28 Virtual Seminar

Establishing a realistic strategy is a creative endeavor based on analysis and results in a practical plan. Of course, it also can be a frustrating, ambiguous process fueled by pipe dreams and personal opinions. So what characteristics lead to concrete elements that will actually work for your team? In our August 28 virtual seminar, Defining […]

Ahava Leibtag – Content: Messaging and Marketing

The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment?

Expand upon Traditional Content Strategy by Folding UX
into the Conversation

In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to stakeholders, set up a pilot program in your organization, and collaborate on content that can be measured. You’ll learn how to Understand the […]

Jeff Gothelf – Axe Requirements-driven Product Design Live!

There’s a traditional way of building a product. Normally there’s a huge time investment made as you come up with the idea, design, build and re-build until it’s released. At this point you’re hoping this solution solves the users’ problems, and also that it doesn’t crash and burn. And if it does fail, there’s going to be some hell to pay.

Jason Ulaszek & Brian Winters – From Research to Experience Roadmaps

Nowadays, design is an increasingly important business tool. As Jared Spool reminds us, Apple is one of the largest companies in the world, largely based upon continually engaging in good design. A great user experience can be a differentiator in the business landscape. For Jason Ulaszek, a good design starts with good research to guide and direct the organization’s decisions.

IA Summit 2013: Karen McGrane’s Closing Plenary

Technology changes quickly. A lot of organizations struggle to keep up with this change. It’s not just mobile design that’s throwing a wrench in the spokes. Content strategy and information architecture are more important than ever in this changing, multi device landscape. Karen McGrane believes in the not too distant future IAs and UXers will be leading organizations in the face of these changes.

Design as a Business Tool: From Research to Experience Roadmaps

Designers are challenged to create customer experiences that drives more money, sign-ups, or page views. As a creative, achieving those ideal business outcomes can be daunting. Designers can influence where our organizations spend money and time to gain a stronger customer experience. In Design as a Business Tool: From Research to Experience Roadmaps Jason Ulaszek will show […]

Scott Berkun – Innovating on a Deadline

Everyone wants to be innovative, to be the next iPhone, or Google. Innovation in itself is a tricky proposition. There’s really no way to aim for it as a goal and it’s not something you can declare you’re going to achieve. Many companies and products have been innovative though, so there must be some way to do it.