Archive for the 'Business Strategy' topic

The Value of Recognition

Ashley McKee points out a few simple ways to create loyal customers.

Appealing to the Buyer Head and the User Head

Ashley McKee discusses an article by Jeff Patton in which he outlines the buyer head and the user head, two aspects of human behavior that surface when encountering new products.

Interactive Marketing

Ashley McKee looks at an article by Seth Godin that points out the benefits of interactive marketing.

Adapting in the Face of Change

Seth Godin has a simple perspective on what it takes for businesses to grow in today’s market: Change.