Archive for the 'Business Strategy' topic

Experience and the 4 Ps of Marketing

Thanks to Marco Dini for translating this post to Italian. Co.Design published an article asking why business schools are still teaching the four Ps of marketing when three of them are dead. Great article if you ignore the premise, which I think they got completely wrong. For those of you who haven’t stumbled across the […]

Home Depot Designed For Activities, Not Experiences

Mark Schaefer loves Home Depot. He wrote this blog post about how much. However, in that same post, he talked about a breakdown in the experience of being a Home Depot shopper. I’ve been going to Home Depot for 20 years and have spent untold thousands of dollars on home improvement and landscaping materials. I […]

Kevin Hoffman – Leading Productive Meetings

“Meetings are a waste of time.” “Meetings, ugh—I have real work to do.” Heard these? The perception of meetings worsens when you have an unproductive one. The entire team feels like their time could have been better spent.

Measuring Money Left On The Table – Moving Beyond Conversion Rates, Part 5

Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table (this) Thanks to Marco Dini for translating this post to Italian. As you […]

UIEtips: Making a Brand Investment Through Experience

I always thought this request was a myth: “Can we make that logo bigger?” Yet there I was at the table and the stakeholder, with no sense of irony, said those very words. Out loud. I was stunned. “We paid a lot of money for that logo,” he continued, “and we need it to establish […]

Campaigns Are Where Conversion Rates Shine – Moving Beyond Conversion Rates, Part 4

Moving Beyond Conversion Rates: Editors note: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine (this) Part 5: Measuring Money Left On The Table […]

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

Ratings and reviews can generate quite a lot of money. Who hasn’t asked a friend, peer, or family member their opinion on products or services, especially on something you’re about to purchase? A simple, “it did the job” or “it’s worth the money” is enough to convince most people to complete their purchase. How these […]

Should You Be Hands or Brains?

[This is part 2 of a two-part post. For this article to make sense, you probably want to read part 1. This article was originally published on JohnnyHolland.org.] In the last installment, we talked about the distinction between Hands contractors and Brains consultants. Hands are brought in by the team as an extra resource to […]

The Hands vs. the Brains

[This article originally appeared at Johnny Holland.] What’s the difference between contracting and consulting? One major difference comes down to whether the job is handwork or brainwork. Whether you’re an “innie” or an “outie,” this is applicable. Innies are UX professionals who work inside an organization. Even though they are part of the company, they […]

The Value of Apple’s Knowledge Navigator: Gruber Has It Partially Right

John Gruber has it partially right: When companies release these futuristic videos (like Microsoft and RIM), they are doing it for PR. And I agree with Gruber that if those companies don’t have a current experience that matches the awesomeness of the videos, then they are sending mixed messages. However, where I think Mr. Gruber […]