Archive for the 'Business Strategy' topic

Kevin Hoffman – Facilitating Project Kickoffs

A good starting point is crucial. It sets the tone for everything that comes after. All too often, projects are unsuccessful or labor through growing pains because the importance of this starting point was overlooked. When done right, the kickoff to a project will leave the team energized, inspired, and engaged. Kevin discusses that kickoff meetings are the time to identify business strategy as well as company culture. It’s also important to assess any risks associated with the project.

UI16 Spotlight: Immersive Field Research Techniques with Steve Portigal

[In essence, the User Interface 16 Conference is all about the full-day in-depth workshops. This is my third entry in our series to introduce you to the amazing workshop faculty we've assembled.] More and more, we’re finding ourselves in situations where the design just “has to be right.” No longer, can we just have incremental […]

Agencies Don’t Like Me Very Much

Lately, I haven’t been making friends with people who work at design agencies. I think it’s something I said. It’s definitely something I said. In fact, I can tell you exactly what I said. However, to do that, we need to revisit some research we’ve conducted over the last few years. We’ve been looking at […]

Why I can’t convince executives to invest in UX (and neither can you)

Every few weeks, a phone call or email comes out of the blue, asking me to perform magic. The inquirer always wants the same thing: to stand up in front of a room filled with their executives, delighting them with a presentation that will make them rise to their feet cheering. This audience will then […]

Mike Lee – Designing a Strategy for Organizational Transformations

Mike Lee is the Senior Digital Strategy Advisor at AARP. With much of the organization’s 53-year heritage being within “traditional” media realms, shifting it’s publishing and broadcast businesses into the online world is no small task. In this podcast, Mike joins Jared Spool to discuss some of the design challenges, the ways AARP has transitioned to the web, and how they have been exploring and taking advantage of mobile and tablet technologies.

UIEtips: Part 2 – Kick Ass Kickoff Meetings

They say you don’t get a second chance to make a great first impression. That holds true for your kickoff of that new project. How can you ensure your team members and stakeholders leave that kickoff meeting excited and inspired? On Monday, we published part 1 of an article by Kevin Hoffman, Kick Ass Kickoff […]

SpoolCast: The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization on the Same Page with Tamara Adlin

Effective communication is the basis for keeping your team organized. But how can you be certain that everyone in your organization is on the same page when it comes to business goals, objectives and the user experience perspective? Using personas can set in you that direction and Tamara Adlin specializes in just that.

SpoolCast: Kim Goodwin’s “Getting Design Into the Corporate DNA” UI15 Session Sample

Design has made a lot of progress in the corporate landscape over the past decade, but many designers still find themselves justifying their existence on a fairly regular basis. In Kim Goodwin’s talk, “Getting Design Into the Corporate DNA” from the 2010 User Interface Conference, she explains that it’s a matter of changing the culture of your organization.

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

In January 2009, I wrote about how changing a button increased a major e-commerce site’s revenue by $300 million dollars ($300 Million Button). The article quickly became one of the most popular articles we’ve ever published. People love the fact that a small design change could be linked to a huge increase in revenues. It’s […]

SpoolCast: Care and Feeding the Corporate Cash Cow with Ken Kellogg

Ken Kellogg, the Director of User Research at Marriott International, sits down with Jared Spool to discuss the process of design and research that lay beneath a web site that generated $6.5 billion in revenues in 2009.