Archive for the 'Business Strategy' topic

UIEtips: Part 2 – Kick Ass Kickoff Meetings

They say you don’t get a second chance to make a great first impression. That holds true for your kickoff of that new project. How can you ensure your team members and stakeholders leave that kickoff meeting excited and inspired? On Monday, we published part 1 of an article by Kevin Hoffman, Kick Ass Kickoff […]

SpoolCast: The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization on the Same Page with Tamara Adlin

Effective communication is the basis for keeping your team organized. But how can you be certain that everyone in your organization is on the same page when it comes to business goals, objectives and the user experience perspective? Using personas can set in you that direction and Tamara Adlin specializes in just that.

SpoolCast: Kim Goodwin’s “Getting Design Into the Corporate DNA” UI15 Session Sample

Design has made a lot of progress in the corporate landscape over the past decade, but many designers still find themselves justifying their existence on a fairly regular basis. In Kim Goodwin’s talk, “Getting Design Into the Corporate DNA” from the 2010 User Interface Conference, she explains that it’s a matter of changing the culture of your organization.

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

In January 2009, I wrote about how changing a button increased a major e-commerce site’s revenue by $300 million dollars ($300 Million Button). The article quickly became one of the most popular articles we’ve ever published. People love the fact that a small design change could be linked to a huge increase in revenues. It’s […]

SpoolCast: Care and Feeding the Corporate Cash Cow with Ken Kellogg

Ken Kellogg, the Director of User Research at Marriott International, sits down with Jared Spool to discuss the process of design and research that lay beneath a web site that generated $6.5 billion in revenues in 2009.

Marriott Courtyard: Lobby Prototyping

Mark Hurst interviewed Brian King, VP & Global Brand Manager for Courtyard by Marriott about the new design of their hotels. It’s a great read, talking about how you revitalize a cash-cow business by creating a great experience. One of Brian’s comments jumped out at me: We took our knowledge and created, in a warehouse […]

The 2010 UIE Virtual Seminar Schedule

This is your chance to save up to 50% plus lifetime access to the virtual seminars offered during your subscription period. We’re wrapping up 2009 and kicking off 2010 with stellar insights from some of the best speakers in the user experience design community. You choose the program that works best for you. Choose a 3-Month Subscription or a 6-Month Subscription. Sign-up Once. Pay Once. Lifetime Access.

What is the Essence of Your Product?

In our next UIE Virtual Seminar, Wednesday, September 9 (09/09/09!), Bill DeRouchey shows you examples of how to tackle this question – What is the essence of your product? Interaction with a product is more than how it’s used or how it behaves. It’s about a connection between two sides. One side is the customer, […]

UIEtips article: Getting the Most From Design Deliverables

For today’s designers and developers, the biggest challenges involve how we transition, or hand off, a project at each phase.  We know that a conveyor belt system of project management creates issues that can prevent your project from being a successful design. Why get everyone on the same page? Designers will have more control in getting the vision implemented the […]

UIEtips: Deriving Design Strategy from Market Maturity, Part 1

Once I understood how the Market Maturity model worked, life became much easier. The theory, which describes how organizations prioritize user experience over time, makes it easy to know what to suggest to team managers. Using the model is easy. First, you ask a few questions to determine where the organization’s products are relative to their market maturity. The […]