Archive for the 'Business Strategy' topic

UIEtips: The Magic Behind Amazon’s 2.7 Billion Dollar Question

In January 2009, I wrote about how changing a button increased a major e-commerce site’s revenue by $300 million dollars ($300 Million Button). The article quickly became one of the most popular articles we’ve ever published. People love the fact that a small design change could be linked to a huge increase in revenues. It’s […]

SpoolCast: Care and Feeding the Corporate Cash Cow with Ken Kellogg

Ken Kellogg, the Director of User Research at Marriott International, sits down with Jared Spool to discuss the process of design and research that lay beneath a web site that generated $6.5 billion in revenues in 2009.

Marriott Courtyard: Lobby Prototyping

Mark Hurst interviewed Brian King, VP & Global Brand Manager for Courtyard by Marriott about the new design of their hotels. It’s a great read, talking about how you revitalize a cash-cow business by creating a great experience. One of Brian’s comments jumped out at me: We took our knowledge and created, in a warehouse […]

The 2010 UIE Virtual Seminar Schedule

This is your chance to save up to 50% plus lifetime access to the virtual seminars offered during your subscription period. We’re wrapping up 2009 and kicking off 2010 with stellar insights from some of the best speakers in the user experience design community. You choose the program that works best for you. Choose a 3-Month Subscription or a 6-Month Subscription. Sign-up Once. Pay Once. Lifetime Access.

What is the Essence of Your Product?

In our next UIE Virtual Seminar, Wednesday, September 9 (09/09/09!), Bill DeRouchey shows you examples of how to tackle this question – What is the essence of your product? Interaction with a product is more than how it’s used or how it behaves. It’s about a connection between two sides. One side is the customer, […]

UIEtips article: Getting the Most From Design Deliverables

For today’s designers and developers, the biggest challenges involve how we transition, or hand off, a project at each phase.  We know that a conveyor belt system of project management creates issues that can prevent your project from being a successful design. Why get everyone on the same page? Designers will have more control in getting the vision implemented the […]

UIEtips: Deriving Design Strategy from Market Maturity, Part 1

Once I understood how the Market Maturity model worked, life became much easier. The theory, which describes how organizations prioritize user experience over time, makes it easy to know what to suggest to team managers. Using the model is easy. First, you ask a few questions to determine where the organization’s products are relative to their market maturity. The […]

Upgrading Your UX Team, with Sarah Bloomer

Carrying the User Experience flag through your organization can be a daunting task. Whether you’re a UX-Team-of-One or manage a 20-person Experience Design team, our research shows that organizations are varied in their readiness to accept and act upon this idea of User Experience Design. To pull off successful design, regardless of where your organization […]

Why Designers Fail and What to Do About it, with Scott Berkun – Our Next UIE Virtual Seminar

On Tuesday, April 14, we’ve got one of our most popular presentations from the last UI Conference, and one of our most popular presenters in Scott Berkun. Scott will ask the following: How often do you celebrate failures? Yes, you heard that right. Most shun failure, but in the right environment, you can get past […]

An Agile UX Primer – March 4 UIE Virtual Seminar with Jeff Patton

Every design team has a design process.  Hopefully, one that meets deadlines, on budget, with the limited resources at your disposal.  Have you been exposed to Agile?  It’s one solution to consider, and the topic of our next Virtual Seminar. In this presentation, Jeff Patton will discuss the essentials of Agile Development, the distinct culture […]