Archive for the 'Content Strategy' topic

Designing Content for Product Experiences, A December 11 Virtual Seminar

We’re wrapping up the 2014 Virtual Seminar schedule with a presentation from Facebook’s Jonathon Colman – Designing Content for Product Experiences. In this seminar, Jonathon Colman shares a framework he’s using at Facebook, one that anyone can use to build useful, usable content experiences for products. You’ll learn the principles of content strategy for interfaces by […]

UIEtips: Lean Content

How lean is your content? Are you testing your messages to see if it generates a click before creating lots of marketing copy? That’s what Steph Hay discusses in today’s article on lean content. If you’re challenged to find the right words for your customers and feel there’s a disconnect between your content and your […]

Steph Hay – Content-first User Experience

In traditional website design and development it’s common to start with the design and add your content later in the process. You may even use “lorem ipsum” as a placeholder to know where the content eventually needs to live. This causes the content creator to craft words to fit the design instead of building a design to fit the content. Without the right content your users will likely have a lackluster experience no matter how good-looking the design.

UIEtips: Content and Design Are Inseparable Work Partners

It’s not uncommon within organizations that web site content is treated differently and separately from the web site design process. Yet the users do not separate the two and see it as one experience. When the content and design process are not done hand-in-hand, poor user experiences is often the result. Today’s article focuses on […]

Ahava Leibtag – Content: Messaging and Marketing

The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment?

UIEtips: Content Marketing Sustains the Conversation

In today’s UIEtips, Ahava Leibtag shares an excerpt from Chapter 9 of her book, The Digital Crown: Winning at Content on the Web, to explain the challenges content marketing can solve and the set of tools it provides you. If you’re looking to expand upon traditional content strategy-both external (branding, messaging, tone) and internal (governance, workflows)-by […]

Stephanie Lemieux – Using Taxonomy to Manage Content Sprawl

Ultimately, your content is the reason users visit your site. Taxonomy can build a structure underneath that content, making it much more dynamic. By employing a layer of taxonomy, your CMS can better understand the relationships between the content. This allows you to easily surface related content, dynamically display bits of information, and improve your users’ experience.

UIEtips: The Beginning of a Beautiful Friendship – Data and Design in Innovative Citizen Experiences

Applications built on public data (think flight and train schedules) bring great benefits to their users. But the benefits they bring are highly dependent on how well the applications are designed. Designs will get better if the designers really watch users with the applications and use their feedback for updates. Today’s article by Cyd Harrell […]

Expand upon Traditional Content Strategy by Folding UX
into the Conversation

In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to stakeholders, set up a pilot program in your organization, and collaborate on content that can be measured. You’ll learn how to Understand the […]

Sign up by 2/11 for UXIM Mobile Conference and Save $300

The increasing use of mobile devices makes designing sites and apps more complex. To design for the user, you have to completely change the ways you work and learn new tools, techniques, and patterns for success. We built the UX Immersion Mobile Conference in Denver, CO April 7-9 to help you meet those challenges. You’ll be […]