Archive for the 'Content Strategy' topic

Ahava Leibtag – Content: Messaging and Marketing

The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment?

UIEtips: Content Marketing Sustains the Conversation

In today’s UIEtips, Ahava Leibtag shares an excerpt from Chapter 9 of her book, The Digital Crown: Winning at Content on the Web, to explain the challenges content marketing can solve and the set of tools it provides you. If you’re looking to expand upon traditional content strategy-both external (branding, messaging, tone) and internal (governance, workflows)-by […]

Stephanie Lemieux – Using Taxonomy to Manage Content Sprawl

Ultimately, your content is the reason users visit your site. Taxonomy can build a structure underneath that content, making it much more dynamic. By employing a layer of taxonomy, your CMS can better understand the relationships between the content. This allows you to easily surface related content, dynamically display bits of information, and improve your users’ experience.

UIEtips: The Beginning of a Beautiful Friendship – Data and Design in Innovative Citizen Experiences

Applications built on public data (think flight and train schedules) bring great benefits to their users. But the benefits they bring are highly dependent on how well the applications are designed. Designs will get better if the designers really watch users with the applications and use their feedback for updates. Today’s article by Cyd Harrell […]

Expand upon Traditional Content Strategy by Folding UX
into the Conversation

In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to stakeholders, set up a pilot program in your organization, and collaborate on content that can be measured. You’ll learn how to Understand the […]

Sign up by 2/11 for UXIM Mobile Conference and Save $300

The increasing use of mobile devices makes designing sites and apps more complex. To design for the user, you have to completely change the ways you work and learn new tools, techniques, and patterns for success. We built the UX Immersion Mobile Conference in Denver, CO April 7-9 to help you meet those challenges. You’ll be […]

UIEtips: Designs and deliverables are haikus, not epic poems

In today’s UIEtips, we’re publishing an excerpt from the UXmatters article “Developing UX Agility: Letting Go of Perfection” by Carissa Demetris, Chris Farnum, Joanna Markel, and Serena Rosenhan. In it, Chris Farnum talks about design deliverables and their role in an incremental approach to your design. If you want to hear more about Chris’ thinking on design deliverables join […]

UIEtips: Taxonomy-driven Content Publishing

The term for disorganized content throwing off your user experience is called content sprawl. To help you solve this problem, we’re publishing an excerpt from an article by Stephanie Lemieux and Michele Ann Jenkins of Dovecot Studio Inc. In it, they suggest taxonomies are perfect allies in the mission to tame the content chaos. If […]

Karen McGrane – Mobile Strategies for Your Content

Ensuring that your site is responsive or adaptive is becoming essential to your mobile design strategy. With the plethora of devices available, users want to be able to access your site on whichever one they’re using. The days of the separate mobile site are gone. But as your design is reflowing to display perfectly across devices, what’s happening to your content?

Mobile UX Design That Delights

How often do you start researching a product, reading an article, or listening to a podcast on one device and finish up on another? Common, right? Well your users are doing it too, and if you’re not creating delightful, cross-platform experiences—you’re likely to lose them. The increasing use of mobile devices makes designing sites and […]