We’ve got something special happening on March 7. Kate Kiefer Lee will be presenting Voice and Tone: Creating Content for Humans as part of our virtual seminar program. The organizational content we’re creating for the web is too often formal, lacking emotion. It’s written for organizations, not people. Writing content for humans is challenging, and [...]

Des Traynor is an expert on crafting microcopy. In his virtual seminar, Microcopy That Strengthens your Design’s Experience, Des identifies the key questions to ask when creating microcopy so that it doesn’t get lost or created by accident. The audience asked a bunch of great questions during the live seminar and Des joins Adam Churchill to answer some questions in this podcast.

In this week’s UIEtips, Adam Spool interviews Steph Hay about the difference between marketing and usable content and methods to help copywriters and designers work together in creating design and copy? Here’s an excerpt from the article I have to think about the user, so I typically start with a text file. I create the [...]

In this week’s UIEtips, I discuss some practices to help prepare your design to be adaptive for multiple device sizes. Here’s an excerpt from the article This year, it will be hard to find an organization that doesn’t prioritize making their web site responsive. Yet, as we talk to organizations moving in this direction, we’re [...]

During the first half of 2013, you’ll hear the latest thinking from the best speakers in the user experience design community. Get your team into all the live seminars from January-June, plus their recordings at the lowest price. You’ll save over 25% off the regular pricing. Sign-up Once. Pay Once. All live seminars January through [...]

Are you familiar with the 12 days of Christmas? Well we’re twisting it and offering 12 days of mobile podcasts from today’s mobile UX leaders. They’re so good you may not want to do just one a day. Play the podcast on your computer or download the files and listen at your convenience. And feel [...]

In this week’s UIEtips, Derek Featherstone talks about integrating accessibility into your own work, no matter what it is that you do. Here’s an excerpt from the article As web craftspeople, we touch almost all aspects of a project. It can easily become overwhelming to think of everything that we need to take into account [...]

In this week’s UIEtips, I look at how mobile technology affects our design and development decisions and how it changes the user experience. Here’s an excerpt from the article It’s a big deal. A really big deal. The pebble of the mobile phone hitting the market has grown into a massive, earth-moving force of nature [...]

E pluribus unum? Better yet, out of one, create many—many channels within a multifaceted but unified experience. That’s the challenge of experience design among constrained budgets, tight timelines, and unlimited interaction expectations. Content strategy’s communication foundation, the message architecture, can help you answer that challenge.

If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn’t get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.