Archive for the 'Content Strategy' topic

UIEtips: Designing for Breakpoints

In today’s UIEtips, we offer an article printed earlier this year on A List Apart – Designing for Breakpoints by Stephen Hay (reprinted with the permission of A List Apart, the author, and the publisher). It’s an excerpt from Chapter 7 of his book, Responsive Design Workflow, available from New Riders. If your team struggles […]

UIEtips: Devising a Strategy for Responsive Design

In today’s UIEtips, I’m sharing a reprint of an article on the importance of organizations nailing down a strategy for making their sites responsive. Saying yes to responsive design will require changes to your editorial process, the ways you approach visual and interaction design, and how you think about your users and their goals. And […]

The Insider Scoop on the Must-Attend Mobile UX Conference of 2014

The mobile boom can be daunting. More and more users are accessing your site and products on their mobile devices, making a clear case for you to know how to design for those experiences. Designers must create designs that function across multiple devices. Good design practices are being changed by a need for cross-platform experiences, […]

Designing Across Devices with Progressive Enhancement

On November 21, we’re presenting the next UIE Virtual Seminar—Designing Across Devices with Progressive Enhancement, with Aaron Gustafson. Today, there exist sea of design considerations like browsers, accessibility, device compatibility, and responsive or adaptive design. And with new techniques and devices coming out daily, it’s easy to feel overwhelmed. Fortunately, Aaron Gustafson knows how to […]

IA Summit 2013: Karen McGrane’s Closing Plenary

Technology changes quickly. A lot of organizations struggle to keep up with this change. It’s not just mobile design that’s throwing a wrench in the spokes. Content strategy and information architecture are more important than ever in this changing, multi device landscape. Karen McGrane believes in the not too distant future IAs and UXers will be leading organizations in the face of these changes.

Margot Bloomstein – Controlling the Pace of UX with Content Strategy

In some scenarios, getting a user to convert or react to a call to action is the desired outcome. It means your design and experience work. But if users are coming to and then quickly leaving your site, what are they really experiencing? If they don’t take the time to explore and discover they may not have any loyalty to you or the experience. And if you’re dealing in complex decisions, you want your users to take the time they need to fully understand and commit to their choice.

UIEtips: Incorporating Content Strategy into Your Information Architecture

In this week’s UIEtips, Margot Bloomstein shares examples of how organizations are successfully incorporating content strategy into their information architecture. Here’s an excerpt from the article: What’s in, and what’s out? “In my experience, it is very easy for brilliant information architects (or UX people who do information architecture) to underestimate the importance of editorial […]

UIEtips: How Content Strategy Can Help

In this week’s UIEtips, Margot Bloomstein discusses the strategies content producers should take to optimize their writing. Here’s an excerpt from the article: But with the opportunities of publishing come immense challenges. Don’t just write; write well. Don’t just blog once; maintain a schedule. Don’t just launch an app; ensure your content is appropriate for […]

Controlling the Pace of UX with Content Strategy – Our 5/30 Virtual Seminar

What happens when we slow our pace, enjoy the ride, or look around while waiting in line? Well, if there’s content to engage us, our experiences will be richer and more memorable—and our typical frustrations from “waiting” are more likely to vanish, too. That’s the power of good content that guides us, helps us focus, […]

UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work”

Here at UIE we’ve amassed quite a library, and we’re adding to it all the time. One of the more recent additions is Margot Bloomstein’s book Content Strategy at Work. The subtitle of Margot’s book is “Real-World Stories to Strengthen Every Interactive Project” and in keeping with that idea, it is chock full of case studies and practical examples. Adam Churchill catches up with Margot to discuss her book in this podcast.