Archive for the 'Content Strategy' topic

UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work”

Here at UIE we’ve amassed quite a library, and we’re adding to it all the time. One of the more recent additions is Margot Bloomstein’s book Content Strategy at Work. The subtitle of Margot’s book is “Real-World Stories to Strengthen Every Interactive Project” and in keeping with that idea, it is chock full of case studies and practical examples. Adam Churchill catches up with Margot to discuss her book in this podcast.

UIEtips: Why We Sketch

In this week’s UIEtips, I discuss how great designers use sketching for notetaking, to convey their ideas in meetings, to record their conversations with their co-workers, and to support their design research. Here’s an excerpt from the article: Words are powerful, but sometimes they don’t cut it. We can try to describe what we’re imagining, […]

UIEtips: Extraordinarily Radical Redesign Strategies

In this week’s UIEtips Jared M. Spool discusses three radical redesign approach strategies. Here’s an excerpt from the article It’s your most loyal customers who will hate your flip-the-switch redesign the most. Designers are quick to declare, “Users hate change.” But that’s not it at all. Your loyal users have invested a lot over the […]

Kristina Halvorson – A Content Strategy Roadmap

A beautiful design means little if it’s not useful. Content is the key to making it useful. From the outset of the design process, you must consider the content for the site. Members of the design and development teams should work along side the content strategist to ensure the right content is delivered with the right message.

UIEtips: Applying Comics

In this week’s UIEtips Kevin Cheng discusses how to communicate ideas using comics and sketches. Here’s an excerpt from the article Having everybody reading the requirements document before a project starts isn’t just bureaucratic nonsense; it also ensures there are no surprises at the end. The problem is that requirements documents use words like “community,” […]

UIEtips: The ROI of Mobile Content Strategy

In this week’s UIEtips, Jared discusses the cost effectiveness of responsive design vs. creating a separate mobile version of a web site. Here’s an excerpt from the article Which is more expensive: a responsive design web site or creating a separate mobile version? This is a constant debate among many organizations. We can answer it […]

Karen McGrane – Adapting Your Content for Mobile

As more web capable devices hit the market, designers need to consider where and how their designs will be seen. Unfortunately, the same consideration isn’t always made when it comes to content. With design changing so much in a multichannel environment, content must be structured independent of how it will eventually look.

UIEtips: Context-Aware Design – A New Frontier

In this week’s UIEtips, I discusses the concept of context-aware design, where it is today, and the possibilities of its future. Here’s an excerpt from the article Imagine being in a foreign city, trying to get across town to catch a train. Not knowing where you are, relative to the train station. Getting to the […]

Voice & Tone – Our March 7 Virtual Seminar

We’ve got something special happening on March 7. Kate Kiefer Lee will be presenting Voice and Tone: Creating Content for Humans as part of our virtual seminar program. The organizational content we’re creating for the web is too often formal, lacking emotion. It’s written for organizations, not people. Writing content for humans is challenging, and […]

Des Traynor – Strengthening Your Design through Microcopy

Des Traynor is an expert on crafting microcopy. In his virtual seminar, Microcopy That Strengthens your Design’s Experience, Des identifies the key questions to ask when creating microcopy so that it doesn’t get lost or created by accident. The audience asked a bunch of great questions during the live seminar and Des joins Adam Churchill to answer some questions in this podcast.